News and Articles About Naming a Business

Your Brand Depends on Your Great Business Name Being Protected
Naming a Business

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Aaron Keller
Get Over the Business-Naming Hump With These 5 Strategies
Naming a Business

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Peter Gasca
5 Must-Use Tools for Brainstorming Company Names
Business Circle

5 Must-Use Tools for Brainstorming Company Names

Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking your creative juices – and finding a name you love.
Alexandra Watkins
The Drone Industry Hates the Word 'Drone.' So, What's a Better Option?
Drones

The Drone Industry Hates the Word 'Drone.' So, What's a Better Option?

A drone by any other name would still be a vehicle that can fly around without a pilot.
Catherine Clifford
7 Terrible Naming Mistakes Entrepreneurs Make
Business Name

7 Terrible Naming Mistakes Entrepreneurs Make

Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.
Alexandra Watkins
Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)
Infographics

Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)

By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.
Catherine Clifford
Does the Name of Your Company Matter?
Naming a Business

Does the Name of Your Company Matter?

Snap judgments can spell disaster for individuals and businesses with the wrong names. Here's what to consider.
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Branding

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Kim Lachance Shandrow
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7 Tips for Naming (or Re-Naming) Your Company
Naming a Business

7 Tips for Naming (or Re-Naming) Your Company

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
How to Name Your Startup
Naming a Business

How to Name Your Startup

Three tips for accomplishing one of the most important and difficult parts of launching a business.
Joel Gascoigne
3 Tips for Naming Your Business in the Modern, Mobile World
Starting a Business

3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.
Peter Gasca
3 Routes to Register Your Business Name
Legal Center

3 Routes to Register Your Business Name

Your name is your brand, so it's important to protect it. Oh, and it's the law.
Nellie Akalp
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Growing Your Business When You Can't Trademark Your Name

Lack of a trademark your name doesn't have to stop your company's growth.
Karen Leland
Richard Branson's 5 Vital Startup Basics
Starting a Business

Richard Branson's 5 Vital Startup Basics

If you want to get your enterprise up and running, consider these basic steps first.
Richard Branson