Naming a Business
News and Articles About Naming a Business
BY Karen LelandLack of a trademark your name doesn't have to stop your company's growth.
BY Jodi HelmerFinding the right name can make or break your business.
BY Kate TaylorFrom advice on how to name your franchise to the brilliance of KFC's 'Go Cup', a look at the most-read franchise stories of the year.
BY Alina DizikHere's a look at three entrepreneurs who have changed company names and the lessons they learned.
BY Tim GrayWhen coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
BY Nina KaufmanAttorney Nina Kaufman explains the steps you can take to protect your name.
BY Carol TiceIs your small business stuck charging low prices for your products or services? The problem might not be what you're selling. Here's how one business raised prices by changing its name.