Naming a Business
News and Articles About Naming a Business
The inventor and founder of the body-shaping undergarment company talks about how she came up with a memorable business name.
Sometimes the only way to save a business is to start over, even down to changing its name. Here's how bar owners learned that lesson on Spike TV's 'Bar Rescue.'
Mike Michalowicz, author of The Toilet Paper Entrepreneur, with three tips to help you decide on a business name.
How to decide what you call your company. Plus, choosing a business structure.
Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, on how to decide on a name for your business.
What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand.
Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep.
What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here's how to choose a name that'll best suit your business.
Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here's how to get started.