Naming a Business

News and Articles About Naming a Business

Could You Charge 70% More With a Better Business Name?

Is your small business stuck charging low prices for your products or services? The problem might not be what you're selling. Here's how one business raised prices by changing its name.

7 Tips for Naming Your Business

Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.

Five Tools for Naming a Startup

Stuck on what you should call your new business? Here are five ways to ease the creative process.

A Quick Guide to Naming Your Business

How to decide what your business name should say about you and your company.

Insights: Spanx's Sara Blakely on What's in a Name

The inventor and founder of the body-shaping undergarment company talks about how she came up with a memorable business name.

'Bar Rescue' Asks: Is Your Business Name Hurting Your Business?

Sometimes the only way to save a business is to start over, even down to changing its name. Here's how bar owners learned that lesson on Spike TV's 'Bar Rescue.'

How Can I Find a Good Name for My Business?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, with three tips to help you decide on a business name.

Two Weeks to Startup: Day 6. Name Your Business

How to decide what you call your company. Plus, choosing a business structure.

How Can I Come Up With a Name for My Company?

Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, on how to decide on a name for your business.

How to Name a Business

What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand.

What's in a Name? Everything

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.

Protecting Your Business Name

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep.

How to Name Your Business

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here's how to choose a name that'll best suit your business.

Naming Your E-Business

Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here's how to get started.
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