Naming a Business
BY Lisa Girard
A strong business name helps define your company in the market. Here is a guide to making yours meaningful and memorable. 4 Business-Naming Tips for Branding Success
BY Alanna Francis
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious. 5 Startup Naming Rules From SXSW
BY Bryan Keplesky
When naming a business, don't fall into the trap of making it so incomprehensible that your brand is lost. Consider these steps to find the best name for your business. 3 Common Mistakes to Avoid When Naming Your Business
BY Alina Dizik
Here's a look at three entrepreneurs who have changed company names and the lessons they learned. How to Name a Franchise
BY Tracy Stapp
What's in a name? When it comes to franchising, a lot of goofy stuff.Play Video Legal Tips for Setting Up a 'DBA' (Video)
BY Nina Kaufman
Attorney Nina Kaufman on establishing a new name under which your company can do business. Resources to Help Launch Your Business
BY Entrepreneur Staff
From processing payments to building a website, these resources will help you get your startup running in no time. 5 Business Naming Trends Startups Should Consider
BY Tim Gray
When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.Play Video How to Stop a Competitor from Using a Similar Business Name (Video)
BY Nina Kaufman
Attorney Nina Kaufman explains the steps you can take to protect your name. How to Brainstorm a Great Business Name
BY Emily Heyward
The right name for your company is out there. Here's how to find it. Could You Charge 70% More With a Better Business Name?
BY Carol Tice
Is your small business stuck charging low prices for your products or services? The problem might not be what you're selling. Here's how one business raised prices by changing its name. 7 Tips for Naming Your Business
BY Yanik Silver
Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one. Five Tools for Naming a Startup
BY Brad Crescenzo
Stuck on what you should call your new business? Here are five ways to ease the creative process. A Quick Guide to Naming Your Business
BY Jay Conrad Levinson, Jeannie Levinson and Seth Godin
How to decide what your business name should say about you and your company.Play Video Insights: Spanx's Sara Blakely on What's in a Name (Video)
The inventor and founder of the body-shaping undergarment company talks about how she came up with a memorable business name. 'Bar Rescue' Asks: Is Your Business Name Hurting Your Business?
BY Carol Tice
Sometimes the only way to save a business is to start over, even down to changing its name. Here's how bar owners learned that lesson on Spike TV's 'Bar Rescue.'Play Video How Can I Find a Good Name for My Business? (Video)
Mike Michalowicz, author of The Toilet Paper Entrepreneur, with three tips to help you decide on a business name. Two Weeks to Startup: Day 6. Name Your Business
BY Kimberly Stansell
How to decide what you call your company. Plus, choosing a business structure.Play Video How Can I Come Up With a Name for My Company? (Video)
BY Scott Gerber
Scott Gerber, founder and chief executive of Sizzle It! and the Young Entrepreneur Council, on how to decide on a name for your business.How to Name Your Business
BY Entrepreneur Staff
What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand. 