About Cindy Yang
Cindy Yang is head of the small-business group for NerdWallet, a personal finance startup. A former Goldman Sachs investment banking analyst, Yang teaches marketing for small-business owners at the San Francisco office of the U.S. Small Business Administration.
More From Cindy Yang
You should always assume your social-media accounts are being examined when applying for a business loan.
Here's a closer look at what makes the top small cities shine for local entrepreneurs.
Your needs and markets will help determine the best route for outside funding.
It may seem tough to fund a new business, but entrepreneurs have more options than ever before. Investigate them all before deciding on what's best for you.
Friends and family of new entrepreneurs are the greatest single source of outside funding but just because it's common, doesn't mean you shouldn't use caution.
Naming a Business
The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Before you quit your day job, here are a few steps you should take to ensure you're ready to go out on your own.
No matter the preparation that goes into your new small business, you'll learn many hard lessons along the way.
Starting a Business
The rebounding economy, low interest rates, less expensive technology and the state of regulation are all fair winds blowing in favor of new small-business owners.