Naming a Business | Page 2

Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.

When naming a business, don't fall into the trap of making it so incomprehensible that your brand is lost. Consider these steps to find the best name for your business.

Here's a look at three entrepreneurs who have changed company names and the lessons they learned.

What's in a name? When it comes to franchising, a lot of goofy stuff.

From processing payments to building a website, these resources will help you get your startup running in no time.

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.

The right name for your company is out there. Here's how to find it.

Is your small business stuck charging low prices for your products or services? The problem might not be what you're selling. Here's how one business raised prices by changing its name.

Choosing a great business name for startups, small businesses, and other businesses can be tricky. Here are seven tips for naming your business.

Stuck on what you should call your new business? Here are five ways to ease the creative process.

How to decide what your business name should say about you and your company.

Sometimes the only way to save a business is to start over, even down to changing its name. Here's how bar owners learned that lesson on Spike TV's 'Bar Rescue.'

How to decide what you call your company. Plus, choosing a business structure.

What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand.

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep.

Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here's how to get started.