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Joel Gascoigne

Joel Gascoigne

Joel is the founder and CEO at Buffer. He is focused on the lean startup approach, user happiness, transparency & company culture.

Growth Strategies

4 Ways to Work With a Partner to Achieve More

It helps to have a 'training partner' to help you with your day-to-day work, entrepreneurial goals, and personal projects.
Project Grow

50 Books That Transformed My Business and My Life

The co-founder and CEO at Buffer on the books that have had the biggest impact on his company and himself personally.
Project Grow

Why Students Absolutely Should Create Startups

It's certainly not a smooth path, it's not the easy option. For some, it may never work out. But there are upsides to doing a startup.
Startup Advice

6 Suggestions for an Aspiring Entrepreneur

Based on what I've learned, here's some insight if you happen to be getting started along this road to starting a company of your own.
Workflow

My 7-Day Work Week Experiment

The lessons I learned, plus the wisdom of the 'day of rest.'
Project Grow

I Admit It. I Have No Idea What I'm Doing. (And That's a Good Thing.)

When starting up, it's OK if you don't know what you're doing some of the time. Here's why you should always keep an open mind and keep learning.
Naming a Business

How to Name Your Startup

Three tips for accomplishing one of the most important and difficult parts of launching a business.