Alanna Francis is the Director of Marketing at Blue Fountain Media, a digital agency in New York City. Alanna leads a department of 18 marketers and consults with clients regarding digital strategy and online presence. Her writing has been featured in Mashable and Business2Community, as well as on Blue Fountain Media's blog, the ROI Factor.
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In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.