Latest
Marketing
What's in a Name? Everything
Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
More Authors You Might Like
-
Brian Will
CEO of Brian Will Media
-
Amanda Breen
Senior Features Writer
-
Paul Sullivan
Founder & Chief Strategist
-
Roy Dekel
CEO of SetSchedule
-
Carl Stoffers
Senior Business Editor
-
Sherin Shibu
News Reporter