
Aaron Keller
Managing Principal, Capsule
Latest
A Great Name Tells You More Than Just What the Company Does
It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
6 Memory Factors to Consider as You Craft Your Business Name
Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Your Brand Depends on Your Great Business Name Being Protected
Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Ramping Up the Curb Appeal as You Plan to Sell Your Business
Do a thorough inventory of such things as the company's brand assets and messaging to assure the highest value upon a transition in ownership.
Don't Just Have Social-Media Conversations, Design Them
Consider these four elements as you plan your strategy to engage with potential customers.
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