About Katie Lundin
Katie Lundin is on the customer support team at Crowdspring, a marketplace for crowdsourced logo design, web design, graphic design, product design and company naming services. She helps entrepreneurs, small businesses and agencies with branding, design and naming, and writes about entrepreneurship, small business and design on the company's small business blog.
More From Katie Lundin
Here's how brand consistency can help you put competitors in your rearview mirror.
If your website takes more than four seconds to load, you've already lost a quarter of your visitors.
Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.
Naming a Business
A rose by any name would smell as sweet. But when you're renaming your business, watch out for the thorns.
Ever think about why people keep buying iPhones, even though they're so darned pricey?
Remember the Juicero? The Zune? Those globs of gelatin floating in Orbitz soft drink bottles like drinkable lava lamps?
You could get sued. Your image could pop up on a competitor's site. It can't be trademarked. So, stop defending stock art because it's "cheap."