Brad Flowers

Brad Flowers

Founder of Bullhorn Creative

About Brad Flowers

Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected.

Areas of Expertise

Branding
Naming a Business
Copywriting
Brand Strategy

Books By Brad Flowers

The Naming Book

More From Brad Flowers

News and Trends

Do Quibi's Problems Come Down to a Confusing Name?

Terrible timing has certainly contributed to a difficult start for Jeffrey Katzenberg's mobile-video platform, but maybe it isn't just that.
Marketing

Everything I Know About Naming I Learned From 'The Simpsons'

The iconic animated comedy can help differentiate between winning and losing approaches to branding.
Branding

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.
Branding

Making Things Up: Why Fake Words May Be Right for Your New Business Name

By creating entirely new words, you may be able to develop a truly unique name for your business.

A Quick Guide to Protecting the Name of Your Business

Learn about trademarks, copyrights and more.
Startup Basics

You've Got a Business Name. Now What?

After you've decided on a business name, there are three more pieces of foundational content you need to create: the tagline, elevator pitch, and values. Find out how.
Branding

Compiling Your Brainstorming Results into Real Business Names

Here's one way to take all your business name ideas and narrow your options to something workable.
Branding

Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business.
Branding

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.
Branding

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
Branding

7 Ways to Make Your New Business Name Unforgettable

Want people to remember your business's name? These seven strategies can help.