Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected.
About Brad Flowers
Areas of Expertise
Branding
Naming a Business
Copywriting
Brand Strategy
Branding
Naming a Business
Copywriting
Brand Strategy
Books By Brad Flowers
Featured
The Naming Book
By Brad Flowers
5 Steps to Creating Brand and Product Names that Sell
Buy NowMore From Brad Flowers
News and Trends
Do Quibi's Problems Come Down to a Confusing Name?
Terrible timing has certainly contributed to a difficult start for Jeffrey Katzenberg's mobile-video platform, but maybe it isn't just that.
Marketing
Everything I Know About Naming I Learned From 'The Simpsons'
The iconic animated comedy can help differentiate between winning and losing approaches to branding.
Branding
How to Test and Choose the Best Name for Your Business
You want to trust your gut – but this test can help confirm that the name you like is right for your business.
Branding
Making Things Up: Why Fake Words May Be Right for Your New Business Name
By creating entirely new words, you may be able to develop a truly unique name for your business.
A Quick Guide to Protecting the Name of Your Business
Learn about trademarks, copyrights and more.
Startup Basics
You've Got a Business Name. Now What?
After you've decided on a business name, there are three more pieces of foundational content you need to create: the tagline, elevator pitch, and values. Find out how.
Branding
Compiling Your Brainstorming Results into Real Business Names
Here's one way to take all your business name ideas and narrow your options to something workable.
Branding
Why Spelling, Pronunciation and Sound Matter When You Name Your Business
Learn why these three factors can make or break your business.
Branding
3 Factors That Will Determine How Unusual Your Business Name Can Be
An unusual business name can work in your favor…if you pay attention to these three qualities.
Branding
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
Branding
7 Ways to Make Your New Business Name Unforgettable
Want people to remember your business's name? These seven strategies can help.
