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The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
7 Ways to Make an Unforgettable Business Name
Want people to remember your business's name? These seven strategies can help.
A Quick Guide to Protecting the Name of Your Business
Learn about trademarks, copyrights and more.
How to Test and Choose the Best Name for Your Business
You want to trust your gut – but this test can help confirm that the name you like is right for your business.
Do Quibi's Problems Come Down to a Confusing Name?
Terrible timing has certainly contributed to a difficult start for Jeffrey Katzenberg's mobile-video platform, but maybe it isn't just that.
Everything I Know About Naming I Learned From 'The Simpsons'
The iconic animated comedy can help differentiate between winning and losing approaches to branding.
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