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A Quick Guide to Protecting the Name of Your Business Learn about trademarks, copyrights and more.

By Brad Flowers

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Nora Carol Photography | Getty Images

The following excerpt is from Brad Flowers's The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/24/21.

If you've chosen your business name, congratulations! What's the next step? How do you formalize your name so you can start to work?

First, you'll need to register your name with the state in which you'll do business. But first, let's clarify some vocabulary before moving on. Fair warning: What follows wades into some legal lingo. I'm not a lawyer. This should be taken as general information and guideposts, not legal advice. I recommend seeking the guidance of a lawyer throughout the process.

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