Personalization: Page 6
Avoid These 4 Business Gift-Giving Faux Pas
"Don'ts" include gifts for your recipient's kids and encroaching on his or her personal style.
Personalizing Ads Can Boost Marketing for Small Businesses
Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
How Understanding Behavioral Psychology Can Help Your Business Blossom
Tony Robbins says understanding humanity's six basic needs can be an entrepreneurial game-changer.
5 Remarkable Facts About the Future of Health Care
'The robot doctor' sounds like the title of a sci-fi movie. But it's just one future trend that entrepreneurs should know about in this changing industry.
6 Email Personalization Techniques That Go Beyond a Name
We are living in the era of personalization. Email marketing is no exception.
What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
The Future of Ecommerce Will Focus on Creating Experiences
A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
The Holiday Mobile-Marketing Strategy That Retailers Really Need
Here are six strategies that companies must have in place to woo customers this holiday season.
4 Ways to Revamp Your Marketing to Mesmerize the Crowd
The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers
Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
5 Ways to Prepare Your Website for Cyber Monday
Before ecommerce's big day, retailers have much to do, from checking design features to prepping for traffic.
When Marketing Personalization Fails
In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.