Personalization

News and Articles About Personalization

Leave the Ticket System at the DMV. Support Your Customers Through Conversations.
Customer Service

Leave the Ticket System at the DMV. Support Your Customers Through Conversations.

Here are 16 reasons why you need to stop supporting your customers using tickets and start acting like a human being.
Ruairi Galavan
Avoid These 4 Business Gift-Giving Faux Pas
Business Gifts

Avoid These 4 Business Gift-Giving Faux Pas

"Don'ts" include gifts for your recipient's kids and encroaching on his or her personal style.
John Ruhlin
7 Ways to Make Your Office a Sanctuary
Office Space

7 Ways to Make Your Office a Sanctuary

Being at work shouldn't be an ordeal.
Jacqueline Whitmore
Personalizing Ads Can Boost Marketing for Small Businesses
National Small Business Week

Personalizing Ads Can Boost Marketing for Small Businesses

Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
Andre Bourque
How Understanding Behavioral Psychology Can Help Your Business Blossom
Psychology

How Understanding Behavioral Psychology Can Help Your Business Blossom

Tony Robbins says understanding humanity's six basic needs can be an entrepreneurial game-changer.
John Rampton
5 Remarkable Facts About the Future of Health Care
Health Care

5 Remarkable Facts About the Future of Health Care

'The robot doctor' sounds like the title of a sci-fi movie. But it's just one future trend that entrepreneurs should know about in this changing industry.
Asha Saxena
6 Email Personalization Techniques That Go Beyond a Name
Email Marketing

6 Email Personalization Techniques That Go Beyond a Name

We are living in the era of personalization. Email marketing is no exception.
What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
Artisanal Manufacturing

What Artisanal Brands Can Teach Us About Using Technology to Humanize Business

In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
Randy Komisar
The Future of Ecommerce Will Focus on Creating Experiences
Ecommerce

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Jack Lowinger
The Holiday Mobile-Marketing Strategy That Retailers Really Need
Ecommerce

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.
Puneet Mehta
4 Ways to Revamp Your Marketing to Mesmerize the Crowd
Communications

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Renee Yeager
Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers
Customer Loyalty

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
5 Ways to Prepare Your Website for Cyber Monday
Ecommerce

5 Ways to Prepare Your Website for Cyber Monday

Before ecommerce's big day, retailers have much to do, from checking design features to prepping for traffic.
Mike Azevedo