Personalization

News and Articles About Personalization

The Holiday Mobile-Marketing Strategy That Retailers Really Need
Business Circle

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.
Puneet Mehta
4 Ways to Revamp Your Marketing to Mesmerize the Crowd
Communications

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Renee Yeager
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Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers
Customer Loyalty

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
5 Ways to Prepare Your Website for Cyber Monday
Ecommerce

5 Ways to Prepare Your Website for Cyber Monday

Before ecommerce's big day, retailers have much to do, from checking design features to prepping for traffic.
Mike Azevedo
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When Marketing Personalization Fails
Mobile Marketing

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Sonpreet Bhatia
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Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
Marissa Mayer

Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online

At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
Catherine Clifford
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Geoff Weiss
Magic and the CEO -- Applying Lessons Learned From the Stage
Innovation

Magic and the CEO -- Applying Lessons Learned From the Stage

The art of being an entrepreneur owes much to performance.
Eran Yaniv
After the Kickstarter Campaign: 3 Lessons for Startup Newbies
Kickstarter

After the Kickstarter Campaign: 3 Lessons for Startup Newbies

For the last year, college buddies Jake Huston and Vincent Ko have been building a startup together. Here's a look at what they have learned and where they are going.
Catherine Clifford
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3 Benefits in Personalizing a Website for Visitors
Websites

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.
Itai Sadan
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Personalized Marketing Is No Longer a Luxury
Online Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
Eric Siu
Have We Met Before? Getting to Know Your Online Customers.
Online Marketing

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
Kevin Lindsay
5 Uncommon Ways to Win a Customer's Heart
Customer Engagement

5 Uncommon Ways to Win a Customer's Heart

Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.
Harry Whitehouse
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 Revive That Old-Fashioned Extra: Excellent Customer Service
Customer Service

Revive That Old-Fashioned Extra: Excellent Customer Service

These budget-friendly moves might engage patrons of your business all the way to the checkout counter.
Chip R. Bell
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