News and Articles About Personalization
National Small Business Week
Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
Tony Robbins says understanding humanity's six basic needs can be an entrepreneurial game-changer.
'The robot doctor' sounds like the title of a sci-fi movie. But it's just one future trend that entrepreneurs should know about in this changing industry.
We are living in the era of personalization. Email marketing is no exception.
In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Here are six strategies that companies must have in place to woo customers this holiday season.
The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
Before ecommerce's big day, retailers have much to do, from checking design features to prepping for traffic.
In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
The art of being an entrepreneur owes much to performance.