About Christine Alemany
Christine Alemany is the CEO at TBGA. She has reinvigorated brands, built demand generation programs and launched products on leadership teams of startups and Fortune 500 companies alike.
More From Christine Alemany
Gen-Z
Smart Brands Won't Generalize When It Comes to Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.
Brand Identity
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Firing
Employees Underperforming? How to Respond to These 3 Excuses.
Sometimes, an employee just needs an extra jolt. Other times, you will need to pull the plug.