Gen-Z
Smart Brands Won't Generalize When It Comes to Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.
Brand Identity
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Firing
Employees Underperforming? How to Respond to These 3 Excuses.
Sometimes, an employee just needs an extra jolt. Other times, you will need to pull the plug.