Christine Alemany
Bio
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Latest
How to Maintain Brand Authenticity in an Increasingly Skeptical World
What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.
Why Building Customer Trust Is Even More Important During Economic Hardship
Although the consumer trust barometer is not looking good for companies at the moment, you can use this as an opportunity to make lasting relationships with them. Here's how.
The Relationship Between Funding and Marketing
The bucks behind your business has considerable impact on reaching the right audience.
How Apple and Uber Create Messages That Don't Feel Phony-Baloney
A company's marketing message is its calling card -- make sure yours always rings true.
Cómo Apple y Uber crean mensajes que no se sienten como una tontería
El mensaje de marketing de una empresa es su tarjeta de presentación: asegúrese de que el suyo siempre suene verdadero.
Study Reveals American Trust Crisis With Government, Business and the Media
In an increasingly divisive and volatile world, entrepreneurs must focus on building a culture of trust.
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