Personalization | Page 3

We are living in the era of personalization. Email marketing is no exception.

In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.

Here are six strategies that companies must have in place to woo customers this holiday season.

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.

Before ecommerce's big day, retailers have much to do, from checking design features to prepping for traffic.

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.

At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

The art of being an entrepreneur owes much to performance.

For the last year, college buddies Jake Huston and Vincent Ko have been building a startup together. Here's a look at what they have learned and where they are going.

Customization strategies are now more affordable for small companies to adopt for their online business presence.

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.

Remember those who patronize your business are real people who like to be recognized. Try these five ways to treat them with distinction.

These budget-friendly moves might engage patrons of your business all the way to the checkout counter.