Renee Yeager

Renee Yeager

Guest Writer / Founder and CEO of Yeager Marketing

Renee Yeager is the Founder and CEO of Yeager Marketing, a Phoenix-based creative marketing agency. For over 20 years, she has developed award-winning marketing strategies and campaigns for some of the leading technology companies in the world. Yeager has worked for Avnet, Viasoft, Mastering Computers, myGeek.com and Frost and Sullivan Research.

Content Marketing

3 Considerations for Increasing Engagement With Your Content

Whoever you think is your target audience, make sure that they really are.
Marketing Strategies

3 Easy Ways to Get More from Your Brand's B2B Content

Leverage the content your audience loves and build on strong topics to grow your reach.
Big Data

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Partnerships

4 Ways to Increase Revenue Through a Partner Channel

Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Inspiring Your Team

How to Find Your Next Marketing Rock Star (Infographic)

Check out these essential qualities for success and ways to keep a top performer.
Marketing

3 Marketing Tactics to Avoid Next Year

Here instead are some worthy approaches to take for your promotional efforts in 2015.
Communications

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Run a Better Business

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.
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