Founder and CEO of Yeager Marketing
Renee Yeager is the Founder and CEO of Yeager Marketing, a Phoenix-based creative marketing agency. For over 20 years, she has developed award-winning marketing strategies and campaigns for some of the leading technology companies in the world. Yeager has worked for Avnet, Viasoft, Mastering Computers, myGeek.com and Frost and Sullivan Research.
Whoever you think is your target audience, make sure that they really are.
A strong storytelling strategy will expand your reach.
Leverage the content your audience loves and build on strong topics to grow your reach.
Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.