Founder and CEO of Yeager Marketing
Renee Yeager is the Founder and CEO of Yeager Marketing, a Phoenix-based creative marketing agency. For over 20 years, she has developed award-winning marketing strategies and campaigns for some of the leading technology companies in the world. Yeager has worked for Avnet, Viasoft, Mastering Computers, myGeek.com and Frost and Sullivan Research.
Whoever you think is your target audience, make sure that they really are.
Leverage the content your audience loves and build on strong topics to grow your reach.
Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Inspiring Your Team
Check out these essential qualities for success and ways to keep a top performer.
Here instead are some worthy approaches to take for your promotional efforts in 2015.
The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
A solid partnership between management and the department can lead to better results and increased profits.
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© 2017 Entrepreneur Media, Inc.