Sonpreet Bhatia is co-founder and CTO of MobileROI and before that, MyCityWay. She began her career as a scientist at IBM's TJ Watson Center and has also worked on Wall Street as a technology executive for global banks including Bank of America Merrill Lynch.
Pitches
Remarkable Ways to Prepare for a Business Presentation
Consider some of these unconventional techniques for relieving stress and bringing focus before that important summit.
Mobile Marketing
When Marketing Personalization Fails
In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.