Nandini Rathi is the CMO of Betaout, a marketing automation & customer intelligence platform for ecommerce companies. She helps marketers personalize their marketing and increase conversions. Previously she founded Bornrich, an online luxury magazine that was acquired in 2013. Connect with her on Twitter, LinkedIn and Facebook.
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For artificial intelligence to work effectively, you need to have a strong data foundation.
Grow your marketing with a focus on retention and value-added experiences built around your community of customers.