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Nandini Rathi

Guest Writer

CMO of Betaout

About Nandini Rathi

Nandini Rathi is the CMO of Betaout, a marketing automation & customer intelligence platform for ecommerce companies. She helps marketers personalize their marketing and increase conversions. Previously she founded Bornrich, an online luxury magazine that was acquired in 2013. Connect with her on Twitter, LinkedIn and Facebook.

More From Nandini Rathi

Artificial Intelligence

4 Ways You Can Use AI to Enhance Every Step of the Customer Journey

For artificial intelligence to work effectively, you need to have a strong data foundation.

5 min read

Marketing Strategies

All Business is Personal -- Especially in Ecommerce

Grow your marketing with a focus on retention and value-added experiences built around your community of customers.

6 min read

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