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Puneet Mehta

Puneet Mehta

Guest Writer / CEO and Co-Founder of MobileROI and MyCityWay

Puneet Mehta is CEO of New York City, a company with an artificial intelligence platform for conversation commerce. He is also co-founder of MobileROI, a context- and situation-aware mobile-marketing automation platform, and MyCityWay, offering a context-aware urban mobility platform.  As a Wall Street tech executive, Mehta built platforms to power large-scale trading systems and help high-frequency trading desks predict trends.  


The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.
Big Data

Why the Future of Retail Will Blow Your Mind

Merchants will merge shoppers' physical and digital worlds, bringing an online data-driven strategy to storefronts
Mobile Devices

Connect With Customers by Leveraging Smartphone Sensors

At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.

8 Ways the 'Internet of Things' Will Impact Your Everyday Life

From scheduling oil changes to monitoring you baby's health, new sensors will make your life easier to track in the next few years.

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.