Marketing
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
By Karl Wirth
Personalization | Page 2
Marketing
Personalization and Privacy in a GDPR World
Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.
By Karl Wirth
Marketing
Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success
Personalization? Customers don't fear it; they expect it. Just be sure to be transparent about how you use their data.
By Thomas Smale
Marketing
Why Digital Marketers Should Be More Like Personal Shoppers
When you customize the experience to fit the customer, everyone wins.
By Karl Wirth
Thought Leaders
This Is How You Discern the Person in All That Customer Personalization Data
Bring attribute data, behavioral data and deep engagement data together, all in one place.
By Karl Wirth
Marketing
3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers
Sometimes, too much personalization in marketing can feel a bit creepy.
Business Operations & Logistics
3 Tweaks That Dramatically Improve Your Sales Funnel
Smoothing and personalizing the customer journey will convert more leads into sales, if you're persistent.
Marketing
Netflix Shows Are Entertaining Enough, But It’s the Digital Marketing That’s Masterful
Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
Marketing
Facebook Messenger’s New Tools Are Game-Changing for Marketers
With the release of Customer Chat, brands can take advantage of their websites and acquire new customers for free.
Marketing
4 B2B Marketing Trends You Can’t Afford to Miss in 2018
Lack of strategy is the primary reasons why content initiatives fail.
By Syed Balkhi
Business Operations & Logistics
The One Strategy That Could More Than Double Your Sales
When you're working toward a massive sale, you can afford to invest time and money in a more personalized approach.
By Marc Wayshak
Marketing
How to Increase Customer Lifetime Value And Boost Profits
It's cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.
Online Presence
Where Is Social Media Headed in 2018 and Beyond?
Blockchain is poised to disrupt social media as much as it is disrupting currencies and payments.
Thought Leaders
Crave-Worthy Products Is How You Cut Through the Paradox of Choice
Your customers are bewildered by their options. Deliver unexpected delights to make choosing easy.
By Alex Chriss
Building a Business
This Co-Founder Plants Roots at Colleges, Inspiring Students to Become Farmers
Freight Farms has learned that it has to give its customers the knowledge to succeed without too much individual handholding.
Marketing
2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)
How can a company personalize experiences for customers, even as its customer base continues to grow?
Tech
4 Ways Your Website Should Change Over the Next 5 Years
All businesses need to keep up with modern internet technology if they want to maintain their competitive edge.
By Elena Titova
Building a Business
How I Made $8,600 Per Hour Recording Personalized Voicemails
At my company, I want to keep creating personal experiences even as we scale.
Tech
8 Companies Changing How Machine Learning Is Used
Bots can tackle workloads no human can handle.
Tech
The 2 Ways Technology Will Revolutionize Offline Industries
Tech companies need to focus on promoting long overdue personalization and increased symmetry for customers.
Marketing
Never Say ‘Millennials’ Again — They’re Not a Single Demographic!
It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Building a Business
How Keeping a Human Element in Your Hiring Process Sets You Up for Success
Smart companies engage top job candidates by making a personal connection and finding ways to move more quickly on key decisions.
By Kes Thygesen
Tech
Why Trying to Add Personalization to Websites Has Failed
Because businesses have many different types of users who require various types of experiences, 'personalization' is deemed part of the solution to the million-dollar question today.
Marketing
Top 8 Marketing Trends That Will Define 2017
Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
By Deep Patel
Marketing
All Business is Personal — Especially in Ecommerce
Grow your marketing with a focus on retention and value-added experiences built around your community of customers.
Marketing
5 Low-Cost Ways to Personalize When You’re Bootstrapping Content
Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it.
By Aaron Agius
Building a Business
Marketing In the Era of Consumer-Led Change
The speed and sweep of social movements in the age of social media offer many lessons for marketers.