Sanjay Castelino is vice president of marketing at Spiceworks, a network where millions of IT professionals freely connect with each other and thousands of technology brands.
Online Marketing
3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers
Sometimes, too much personalization in marketing can feel a bit creepy.
Artificial Intelligence
AI Still Can't Create the Perfect Marketing Campaign for You
Gathering data and processing purchase signals is one thing, understanding context is another.
Rebranding
3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick
Why it's so much more than updating a logo and design elements.
