Sanjay Castelino is vice president of marketing at Spiceworks, a network where millions of IT professionals freely connect with each other and thousands of technology brands.
About Sanjay Castelino
More From Sanjay Castelino
Sometimes, too much personalization in marketing can feel a bit creepy.
Gathering data and processing purchase signals is one thing, understanding context is another.
Future of Entrepreneurship
Why it's so much more than updating a logo and design elements.