Sanjay Castelino

Bio

Sanjay Castelino is vice president of marketing at Spiceworks, a network where millions of IT professionals freely connect with each other and thousands of technology brands.

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Latest

Marketing

3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers

Sometimes, too much personalization in marketing can feel a bit creepy.

Science & Technology

AI Still Can't Create the Perfect Marketing Campaign for You

Gathering data and processing purchase signals is one thing, understanding context is another.

Branding

3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick

Why it's so much more than updating a logo and design elements.

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