Liraz Margalit

Web Psychologist, Clicktale

Liraz Margalit, PhD, is resident psychologist at Clicktale, which provides website optimization software and consulting. She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia), where she is a lecturer.

Latest

Marketing

If You Want to Win Over Customers, Appeal to Their Emotions

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.

Marketing

Why People Are More Likely to Buy Frivolous Things on Their Smartphones

By understanding your customers' mindset and intent, ecommerce businesses can tailor their sites to accommodate the needs of different customer segments.

Marketing

Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More Visitors

Home is a place where you don't have to think too much -- you simply walk inside and everything you need is waiting for you. A homepage should provide customers with a similar experience.

Science & Technology

Why Trying to Add Personalization to Websites Has Failed

Because businesses have many different types of users who require various types of experiences, 'personalization' is deemed part of the solution to the million-dollar question today.

Science & Technology

Pretty Soon, Chatbots Will Be Able to Understand How You're Feeling

With that, we won't have to worry about awkward situations such as that time a bot wished me a 'fantastic' day after I shopped for funeral floral arrangements.

Marketing

Here's How We Should Actually Track Website Conversions for Luxury Brands

For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.

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