About Liraz Margalit
Liraz Margalit, PhD, is resident psychologist at Clicktale, which provides website optimization software and consulting. She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia), where she is a lecturer.
More From Liraz Margalit
Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
By understanding your customers' mindset and intent, ecommerce businesses can tailor their sites to accommodate the needs of different customer segments.
Home is a place where you don't have to think too much -- you simply walk inside and everything you need is waiting for you. A homepage should provide customers with a similar experience.
Because businesses have many different types of users who require various types of experiences, 'personalization' is deemed part of the solution to the million-dollar question today.
With that, we won't have to worry about awkward situations such as that time a bot wished me a 'fantastic' day after I shopped for funeral floral arrangements.
For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Future of Entrepreneurship
Most won't admit it, but we humans are quick to form opinions based on something as shallow as a hat or the distance from the camera.
Instead of relying on shock-and-awe tactics this holiday season, here is how businesses should approach their battle for consumers' dollars.
Research shows there are inherited differences between the way men and women think, perceive and remember information.
The fact that it's such a popular element of Facebook's functionality goes a long way in showing how important it is, both for the people clicking the button, and those on the receiving end.
More specifically, will a call-to-action button that is red boost conversions?
If you want to boost sales on your website, hold back product information from your visitors.
How your customers perceive your product should determine how you present it to them.