Web Psychologist, Clicktale
If You Want to Win Over Customers, Appeal to Their Emotions
Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
Why People Are More Likely to Buy Frivolous Things on Their Smartphones
By understanding your customers' mindset and intent, ecommerce businesses can tailor their sites to accommodate the needs of different customer segments.
Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More Visitors
Home is a place where you don't have to think too much -- you simply walk inside and everything you need is waiting for you. A homepage should provide customers with a similar experience.
Why Trying to Add Personalization to Websites Has Failed
Because businesses have many different types of users who require various types of experiences, 'personalization' is deemed part of the solution to the million-dollar question today.
Pretty Soon, Chatbots Will Be Able to Understand How You're Feeling
With that, we won't have to worry about awkward situations such as that time a bot wished me a 'fantastic' day after I shopped for funeral floral arrangements.
Here's How We Should Actually Track Website Conversions for Luxury Brands
For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.