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Liraz Margalit

Liraz Margalit

Guest Writer / Web Psychologist, Clicktale

Liraz Margalit, PhD, is resident psychologist at Clicktale, which provides website optimization software and consulting. She previously held a post-doctoral internship with the Program of Political Psychology and Decision Making at the Lauder School of Government - IDC (Herzlia), where she is a lecturer.

Websites

Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More Visitors

Home is a place where you don't have to think too much -- you simply walk inside and everything you need is waiting for you. A homepage should provide customers with a similar experience.
Websites

Why Trying to Add Personalization to Websites Has Failed

Because businesses have many different types of users who require various types of experiences, 'personalization' is deemed part of the solution to the million-dollar question today.
Take It From The Pros

Pretty Soon, Chatbots Will Be Able to Understand How You're Feeling

With that, we won't have to worry about awkward situations such as that time a bot wished me a 'fantastic' day after I shopped for funeral floral arrangements.
Websites

Here's How We Should Actually Track Website Conversions for Luxury Brands

For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Online Shopping

What Kind of Shopper Are You?

Understand your shopping style helps you become more efficient navigating the Web.
Take It From The Pros

What People Really Think When They See Your Profile Picture for the First Time

Most won't admit it, but we humans are quick to form opinions based on something as shallow as a hat or the distance from the camera.
Marketing

5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds

Instead of relying on shock-and-awe tactics this holiday season, here is how businesses should approach their battle for consumers' dollars.
Psychology

Don't Underestimate Sex When It Comes to Designing Your Website

Research shows there are inherited differences between the way men and women think, perceive and remember information.
Psychology

The Science Behind Our Obsession With Liking Things Online

The fact that it's such a popular element of Facebook's functionality goes a long way in showing how important it is, both for the people clicking the button, and those on the receiving end.
Content Marketing

Did Video Kill Text Content Marketing?

The psychology of consumers who either prefer reading or watching.
Color

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
Sales

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
Psychology

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.
Design

Why You Shouldn't Implement This New, Trendy Design on Your Website

Having your content aligned horizontally will backfire and cause visitors to view less of your content.
Sales

Choices Can Become Overwhelming, So Make It Easier for Customers

Use these strategies to increase click-through rates and purchases when presenting choices.