Karl Wirth
Bio
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Latest
What McDonald's Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.
More Is Not Better: How to Effectively Target Retail Promotions
Relevance and value build a loyal customer base.
5 Ways Marketers Can Gain an Edge With Machine Learning
Interpret and act on large amounts of information in a scalable way.
To Live the Dream You Have to Schedule Time to Dream
Stagnation starts when you're too busy to consider what could be done better.
Where Would You Spend an Extra $50K in Your Marketing Budget?
Advertising or conversion optimization? Do the math before you answer.
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