Karl Wirth

Karl Wirth

Guest Writer
CEO and Co-Founder of Evergage

About Karl Wirth

Karl Wirth is co-founder and CEO of Evergage. He co-authored One-to-One Personalization in the Age of Machine Learning. He is passionate about helping companies deliver maximally relevant 1:1 experiences and works closely with clients to drive measurable results from personalization.

More From Karl Wirth

Personalization

What McDonald's Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.
Marketing

More Is Not Better: How to Effectively Target Retail Promotions

Relevance and value build a loyal customer base.
Machine Learning

5 Ways Marketers Can Gain an Edge With Machine Learning

Interpret and act on large amounts of information in a scalable way.
Goal Setting

To Live the Dream You Have to Schedule Time to Dream

Stagnation starts when you're too busy to consider what could be done better.
Advertising

Where Would You Spend an Extra $50K in Your Marketing Budget?

Advertising or conversion optimization? Do the math before you answer.
Online Marketing

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.
Sales

3 Reasons Why Your Website Is Probably the Dumbest 'Salesperson' on Your Team

Sending the same message to different people doesn't work.
Big Data

A Customer Data Platform Picks Up Where CRM Leaves Off

At last, there is a way to pull all the data together for deep, actionable, behavioral insights..
Email Marketing

The Email-Marketing Death Spiral Begins When You Think More Is Better

You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Customer Service

Customer Experience Surveys? They Don't Have to be a Pain.

Here are some strategies for getting customers to offer up the information you really need, about their experience.
Data Protection

Personalization and Privacy in a GDPR World

Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.
Digital Marketing

Why Digital Marketers Should Be More Like Personal Shoppers

When you customize the experience to fit the customer, everyone wins.
Entrepreneurs

This Is How You Discern the Person in All That Customer Personalization Data

Bring attribute data, behavioral data and deep engagement data together, all in one place.
Marketing

Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale

Here's how you can humanize marketing strategies.