About Karl Wirth
Karl Wirth is co-founder and CEO of Evergage. He co-authored One-to-One Personalization in the Age of Machine Learning. He is passionate about helping companies deliver maximally relevant 1:1 experiences and works closely with clients to drive measurable results from personalization.
More From Karl Wirth
Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.
Relevance and value build a loyal customer base.
Interpret and act on large amounts of information in a scalable way.
Stagnation starts when you're too busy to consider what could be done better.
Advertising or conversion optimization? Do the math before you answer.
If you're not combining your tests with personalization efforts, you're doing it wrong.
Sending the same message to different people doesn't work.
At last, there is a way to pull all the data together for deep, actionable, behavioral insights..
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Here are some strategies for getting customers to offer up the information you really need, about their experience.
Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.
When you customize the experience to fit the customer, everyone wins.
Bring attribute data, behavioral data and deep engagement data together, all in one place.
Here's how you can humanize marketing strategies.