Karl Wirth

CEO and Co-Founder of Evergage

Karl Wirth is co-founder and CEO of Evergage. He co-authored One-to-One Personalization in the Age of Machine Learning. He is passionate about helping companies deliver maximally relevant 1:1 experiences and works closely with clients to drive measurable results from personalization.

Latest

Marketing

What McDonald's Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.

Marketing

More Is Not Better: How to Effectively Target Retail Promotions

Relevance and value build a loyal customer base.

Marketing

5 Ways Marketers Can Gain an Edge With Machine Learning

Interpret and act on large amounts of information in a scalable way.

Collaboration

It's 2019. Stop Treating Customers Like Strangers

Cross channel marketing is key.

Marketing

To Live the Dream You Have to Schedule Time to Dream

Stagnation starts when you're too busy to consider what could be done better.

Marketing

Where Would You Spend an Extra $50K in Your Marketing Budget?

Advertising or conversion optimization? Do the math before you answer.

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