Reshu Rathi

Marketing Manager

Reshu Rathi is an online marketing and conversion rate enthusiast. She has been in the internet marketing industry for nearly ten years, specializing in content and product marketing, lead generation and engagement strategy. She provides thought leadership for a variety of global publications.

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Science & Technology

4 Simple Rules to Make AI Chatbots a Force for Good

AI-powered chatbots can help take your business to new heights as long as you follow these rules.


Making a Big Marketing Decision? Before You Follow Your Gut, Do This.

Getting good returns from marketing isn't that hard -- as long as you avoid these mistakes.


How to Make Positive Changes to Your Marketing Process

Here are five powerful ways to breathe new life into your marketing


Here Is Exactly Why No One Is Replying to Your Cold Emails

Check out the six most common mistakes that make your cold emails less effective. Are you committing them?

Science & Technology

Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation

Taking a look at not only interactions, but intent.

Science & Technology

AI in Marketing: 4 Crazy Myths You Need To Stop Believing

Artificial intelligence will empower marketers, not replace them.

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