Reshu Rathi

Reshu Rathi

Guest Writer
Director of Marketing
Reshu Rathi is an online marketing and conversion rate enthusiast. She has been in the internet marketing industry for nearly ten years, specializing in content and product marketing, lead generation and engagement strategy. She provides thought leadership for a variety of global publications.

More From Reshu Rathi

Cold Email

Here Is Exactly Why No One Is Replying to Your Cold Emails

Check out the six most common mistakes that make your cold emails less effective. Are you committing them?
Artificial Intelligence

AI in Marketing: 4 Crazy Myths You Need To Stop Believing

Artificial intelligence will empower marketers, not replace them.
Artificial Intelligence

Ready or Not, It's Time to Embrace AI

Focus less on what could go wrong and more on what AI can do for you.
Marketing Strategies

7 Dreadful Marketing Mistakes to Avoid in 2018

Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy.
Email Marketing

6 Out-of-the-Box Ideas to Keep Your Email Marketing Fresh

Email marketing is a grind but remains the best way to engage customers -- if you keep it fresh.
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