Susan Gunelius

Susan Gunelius

VIP Contributor
Marketing, Branding, Copywriting, Email and Social Media Expert
SUSAN GUNELIUS is CEO of KeySplash Creative Inc., a marketing communications and strategic branding company. She has authored a dozen books about marketing, branding, social media, copywriting and technology and is the founder and editor in chief of WomenOnBusiness.com, a blog for business women.

More From Susan Gunelius

Email

10 Tips for Writing Emails That Will Get You Tangible Results

If you follow this 10-step process, you'll avoid the email mistakes that other marketers are making.
Email Marketing

Earn 60 Percent More Engagement with These 9 Email List Segmentation Strategies

Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect.
Email

5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns

Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales.
Websites

The 10 Rules You Must Follow to Create an Effective Landing Page

From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want.
Email Marketing

Earn More Email Subscribers and Customers with Powerful Lead Magnets

Find out what makes a lead magnet worth clicking on and learn how to create marketing content that attracts the consumers you want.
Marketing Strategies

4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up.
Marketing Strategies

7 Things Your Opt-In Forms Need to Do to Gain Email Subscribers

Increase the number of people who opt-in to your email list by using these strategies to make your forms more effective.
Email

3 Easy Steps to Grow Your Email List

Email marketing doesn't work unless you build a list of people who are interested in your products or services.
Email

7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers

If you're trying to nudge your prospects to turn them into customers, these seven ideas can help.
Email

The 7 Legal Rules Your Emails Must Follow

When sending marketing emails, make sure you adhere to these seven guidelines so you don't end up on the wrong side of the law.
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Mobile-optimized website

Mobile Audiences Are Your Future

Follow these 7 steps to sharpen content for mobile users that they'll actually read, engage with and share, boosting your brand's word-of-mouth marketing.
Marketing

12 Content Marketing Trends You Should Be Following

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.
Customer Retention

How to Increase Customer Lifetime Value And Boost Profits

It's cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.
SEO

10 Tips to Find a Good SEO Writer

Make sure your SEO writer has these characteristics or your new content could do more harm than good.
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