Susan Gunelius

Susan Gunelius

VIP Contributor
Marketing, Branding, Copywriting, Email and Social Media Expert

More From Susan Gunelius

Email

7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers

If you're trying to nudge your prospects to turn them into customers, these seven ideas can help.
Email

The 7 Legal Rules Your Emails Must Follow

When sending marketing emails, make sure you adhere to these seven guidelines so you don't end up on the wrong side of the law.
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Mobile-optimized website

Mobile Audiences Are Your Future

Follow these 7 steps to sharpen content for mobile users that they'll actually read, engage with and share, boosting your brand's word-of-mouth marketing.
Marketing

12 Content Marketing Trends You Should Be Following

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.
Customer Retention

How to Increase Customer Lifetime Value And Boost Profits

It's cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.
SEO

10 Tips to Find a Good SEO Writer

Make sure your SEO writer has these characteristics or your new content could do more harm than good.
sales funnel

How to Create a Marketing Funnel That Will Increase Sales and Profits

Learn what types of content will move consumers through the funnel and help you earn conversions.
Marketing

11 Call to Action Hacks to Boost Clicks and Conversions

Use these proven tips to improve the return on your marketing investments.
Marketing

5 Ways Words Can Destroy Your Marketing Messages (And How to Fix Them)

Use these copywriting tips to improve your marketing messages and ensure you don't lose sales or money on your marketing investments.
Marketing

Which Marketing Communications Model Should You Choose?

The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.
Marketing

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.
Marketing

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Marketing

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Marketing

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.