Susan Gunelius

10 Steps to Getting Started in Social Media Marketing
Marketing

10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.
The Marketing Magic Behind Harry Potter
Take It From The Pros

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
Five Ways to Market to the Hyper-Connected
Marketing

Five Ways to Market to the Hyper-Connected

Use this guide to leverage the influence of the social media users that drive your brand.
The Red Pen Rule for Marketing Copy
Marketing

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.
Starting a Business

Build Buzz With a Business Blog

Nine strategies for generating word-of-mouth publicity and marketing success
Take It From The Pros

Are You Engaging or Interrupting?

Why joining online conversations isn't enough
Marketing

Five Tips for Quick Social Media Success

Simple things you can do today that will show results almost immediately
Marketing

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency?
Marketing

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Marketing

10 Marketing Trends for 2010

Use these tips to bring every aspect of your message to a worldwide audience.
Marketing

Use Gifts to Reinforce Your Alliances

5 ways to move beyond appreciation and deepen your client relationships
Marketing

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these mistakes.
Appeal to Consumers' Five Senses
Marketing

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Take It From The Pros

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Marketing

How to Create Vocal Brand Advocates

7 steps to a successful advertising campaign
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