Susan Gunelius

Susan Gunelius

VIP Contributor
Marketing, Branding, Copywriting, Email and Social Media Expert

More From Susan Gunelius

Marketing

10 Advertising Words to Avoid in 2009

Shun meaningless words like "a lot" and "guarantee" in your copy. It'll help you out a lot--we guarantee it.
Marketing

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Marketing

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Reputation Management

Make Customer Testimonials Meaningful

Bring out the value of your product or service with compelling user reviews.
Marketing

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.