Erik Huberman
Guest Writer /
Founder and CEO of Hawke Media
Erik Huberman is the founder and CEO of Hawke Media, a Los Angeles-area outsourced digital CMO agency for companies like Evite, Bally Total Fitness, Verizon Wireless, Eddie Bauer, Red Bull and many other brands. A serial entrepreneur and a brand and marketing consultant for eight years, Huberman previously founded, grew and sold Swag of the Month and grew Ellie.com’s sales to $1 million in four months. Huberman is available to be a keynote speaker.
Take It From The Pros
Be an Example -- 3 Ways to Practice True Leadership
You don't want to be the next United Airlines; instead, take steps to empower employees to behave better by modeling true leadership for them.
Take It From The Pros
3 Ways to Secure Impressive People for Your Event
Remember the disastrous Fyre Festival and its promised star power? Don't let the same happen to you.
Business Moving Forward
TV or Digital Ads? The Case for Investing in Both
It's not smart to sink all your money into one channel, hoping it will be your company's savior.
worth-knowing
This Young Intern Is Light Years Ahead of Some Older Entrepreneurial Peers. Here's Why.
While most college students spend their nights and weekends going to bars or catching up on sleep, this young man applies life experience to his advantage.
Take It From The Pros
Keep Moving or Die: 3 Tips to Prevent Analysis Paralysis
If you can't keep up with the pace of business, your company is as doomed as your wishy-washy decision-maker's job.
Take It From The Pros
How to Avoid the Danger Fake News Could Pose to Your Brand
A few 'post-truth' attacks don't have to cause irreparable harm if you enact a strategy of transparency and positivity.
Take It From The Pros
3 Ways to Follow a Greedless Road to Success
Self-centeredness doesn't yield returns. Here's how to subtract "Wall Street"-style greed from the business equation.
Marketing to Millennials
Never Say 'Millennials' Again -- They're Not a Single Demographic!
It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Customer Loyalty
3 Ways to Stop Taking Your Most Loyal Customers for Granted
Do you know who your most devoted regulars are? Are you listening, Uber?
Public Speaking
First-Time Panelist? Here's How to Make It Work for You.
Public speaking likely freaks you out. But establishing yourself as an expert can result in big wins. Here's how.
Public Relations
How to Boost Your Digital Marketing With PR
Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically.
Influencers
Don't Be Fooled by Your Number of Followers: How to Really Wield Influence
Beware of "vanity metrics." weed out the duds and and land the right ones for your brand.
Marketing
If a Marketing Agency Is Guaranteeing ROI, Run the Other Way
Sorry to break it to you, but there's no crystal ball in this industry, and agencies should admit this.
Technology
Are You Running a Tech Company or a Tech-Enabled One?
The economy loves tech-enabled companies right now, and -- let's face it -- the human brain has a lot left to offer beyond what algorithms and lines of code can produce. Here's how to own the success...
IPO
If, Like Many Others, You're Hesitating About Going Public, Scale This Way Instead.
Remain private as a business, and scale that way. The outcome will be a good one.
