Erik Huberman

Erik Huberman

Founder and CEO of Hawke Media

Erik Huberman is founder and CEO of Hawke Media, a Los Angeles-area outsourced digital CMO agency for companies like Evite, Bally Total Fitness, Verizon Wireless, Eddie Bauer, Red Bull and other brands. A serial entrepreneur and a brand and marketing consultant for eight years, Huberman previously founded, grew and sold Swag of the Month and grew Ellie.com’s sales to $1 million in four months. 

How to Avoid the Danger Fake News Could Pose to Your Brand
Make More Happen

How to Avoid the Danger Fake News Could Pose to Your Brand

A few 'post-truth' attacks don't have to cause irreparable harm if you enact a strategy of transparency and positivity.
3 Ways to Follow a Greedless Road to Success
Make More Happen

3 Ways to Follow a Greedless Road to Success

Self-centeredness doesn't yield returns. Here's how to subtract "Wall Street"-style greed from the business equation.
Never Say 'Millennials' Again -- They're Not a Single Demographic!
Marketing to Millennials

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
3 Ways to Stop Taking Your Most Loyal Customers for Granted
Customer Loyalty

3 Ways to Stop Taking Your Most Loyal Customers for Granted

Do you know who your most devoted regulars are? Are you listening, Uber?
First-Time Panelist? Here's How to Make It Work for You.
Public Speaking

First-Time Panelist? Here's How to Make It Work for You.

Public speaking likely freaks you out. But establishing yourself as an expert can result in big wins. Here's how.
How to Boost Your Digital Marketing With PR
Public Relations

How to Boost Your Digital Marketing With PR

Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically.
Don't Be Fooled by Your Number of Followers: How to Really Wield Influence
Influencers

Don't Be Fooled by Your Number of Followers: How to Really Wield Influence

Beware of "vanity metrics." weed out the duds and and land the right ones for your brand.
If a Marketing Agency Is Guaranteeing ROI, Run the Other Way
Marketing

If a Marketing Agency Is Guaranteeing ROI, Run the Other Way

Sorry to break it to you, but there's no crystal ball in this industry, and agencies should admit this.
Are You Running a Tech Company or a Tech-Enabled One?
Technology

Are You Running a Tech Company or a Tech-Enabled One?

The economy loves tech-enabled companies right now, and -- let's face it -- the human brain has a lot left to offer beyond what algorithms and lines of code can produce. Here's how to own the success of your tech-enabled company.
If, Like Many Others, You're Hesitating About Going Public, Scale This Way Instead.
IPO

If, Like Many Others, You're Hesitating About Going Public, Scale This Way Instead.

Remain private as a business, and scale that way. The outcome will be a good one.
The Death of the Pitch Deck
Business Presentations

The Death of the Pitch Deck

You poured your heart and soul into your pitch deck. But was it really worth it if no one was listening?
Why Slashing Prices Also Cuts Up Your Brand
Make More Happen

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Take Ecommerce to the Next Level With These 4 Marketing Strategies
Ecommerce

Take Ecommerce to the Next Level With These 4 Marketing Strategies

Companies won't survive without a marketing strategy that radiates in many directions.
3 Benefits of Hiring an 'Entrepreneur-in-Residence'
Make More Happen

3 Benefits of Hiring an 'Entrepreneur-in-Residence'

Hiring an entrepreneur-in-residence lets CEOs stay focused on the big picture.
3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity
equity funding

3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity

Equity payments are becoming a commonly used form of currency. But that doesn't mean they're right for you.