Erik Huberman

Erik Huberman

Guest Writer
Founder and CEO of Hawke Media

Erik Huberman is the founder and CEO of Hawke Media, a Los Angeles-area outsourced digital CMO agency for companies like Evite, Bally Total Fitness, Verizon Wireless, Eddie Bauer, Red Bull and many other brands. A serial entrepreneur and a brand and marketing consultant for eight years, Huberman previously founded, grew and sold Swag of the Month and grew Ellie.com’s sales to $1 million in four months. Huberman is available to be a keynote speaker.

More From Erik Huberman

year end

What a Crazy Year It's Been! Lessons From the 2018 News Cycle.

2018 was a tumultuous year for many companies, but even those that had a smooth ride should pay close attention. After all, history tends to repeat itself.
Marketing

Want to Jump-Start Your Ecommerce Business? Try a Pop-up Shop.

The first thing you need to know: A pop-up isn't about stocking shelves and hoping people browse. It's about attaining a 'wow!' status.
Scaling

Don't Drown in Your Convictions: How to Let Your Ideals Evolve With Your Business

Are you growing toward trouble or success? Here are four tips to balance growth with safety.
healthy competition

How to Play Nice With Your Competitor(s) So Everyone Wins

Business doesn't have to be a zero-sum game. Instead, work with your competition so everyone comes out on top.
Year End Planning

3 Trends That Will Shape Your Marketing Efforts in 2018

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.
Public Relations

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
Leadership

Be an Example -- 3 Ways to Practice True Leadership

You don't want to be the next United Airlines; instead, take steps to empower employees to behave better by modeling true leadership for them.
Influencers

3 Ways to Secure Impressive People for Your Event

Remember the disastrous Fyre Festival and its promised star power? Don't let the same happen to you.
TV Advertising

TV or Digital Ads? The Case for Investing in Both

It's not smart to sink all your money into one channel, hoping it will be your company's savior.
Young Entrepreneurs

This Young Intern Is Light Years Ahead of Some Older Entrepreneurial Peers. Here's Why.

While most college students spend their nights and weekends going to bars or catching up on sleep, this young man applies life experience to his advantage.
Procrastination

Keep Moving or Die: 3 Tips to Prevent Analysis Paralysis

If you can't keep up with the pace of business, your company is as doomed as your wishy-washy decision-maker's job.
Fake news

How to Avoid the Danger Fake News Could Pose to Your Brand

A few 'post-truth' attacks don't have to cause irreparable harm if you enact a strategy of transparency and positivity.
Greed

3 Ways to Follow a Greedless Road to Success

Self-centeredness doesn't yield returns. Here's how to subtract "Wall Street"-style greed from the business equation.
Marketing to Millennials

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Customer Loyalty

3 Ways to Stop Taking Your Most Loyal Customers for Granted

Do you know who your most devoted regulars are? Are you listening, Uber?
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