Erik Huberman

Erik Huberman

Founder and CEO of Hawke Media
Erik Huberman is founder and CEO of Hawke Media, deemed by Built in LA as one of the "Top 50 Startups in L.A." and one of the "Top 10 Happy Places to Work" by Happy City. Hawke Media is a leading outsourced digital CMO agency and provides a full sales, marketing and ecommerce team without the overhead. As a serial entrepreneur and a brand and marketing consultant for eight years, Huberman previously founded, grew and sold Swag of the Month and grew Ellie.com's sales to 1 million in four months.
If a Marketing Agency Is Guaranteeing ROI, Run the Other Way
Marketing Bootcamp

If a Marketing Agency Is Guaranteeing ROI, Run the Other Way

Sorry to break it to you, but there's no crystal ball in this industry, and agencies should admit this.
Are You Running a Tech Company or a Tech-Enabled One?
Technology

Are You Running a Tech Company or a Tech-Enabled One?

The economy loves tech-enabled companies right now, and -- let's face it -- the human brain has a lot left to offer beyond what algorithms and lines of code can produce. Here's how to own the success of your tech-enabled company.
If, Like Many Others, You're Hesitating About Going Public, Scale This Way Instead.
IPO

If, Like Many Others, You're Hesitating About Going Public, Scale This Way Instead.

Remain private as a business, and scale that way. The outcome will be a good one.
The Death of the Pitch Deck
Business Presentations

The Death of the Pitch Deck

You poured your heart and soul into your pitch deck. But was it really worth it if no one was listening?
Why Slashing Prices Also Cuts Up Your Brand
Make More Happen

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Take Ecommerce to the Next Level With These 4 Marketing Strategies
Marketing Bootcamp

Take Ecommerce to the Next Level With These 4 Marketing Strategies

Companies won't survive without a marketing strategy that radiates in many directions.
3 Benefits of Hiring an 'Entrepreneur-in-Residence'
entrepreneur-in-residence

3 Benefits of Hiring an 'Entrepreneur-in-Residence'

Hiring an entrepreneur-in-residence lets CEOs stay focused on the big picture.
3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity
Marketing Bootcamp

3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity

Equity payments are becoming a commonly used form of currency. But that doesn't mean they're right for you.
Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint
Marketing Bootcamp

Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint

Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.
Get the Most Out of Your Marketing Agency in 5 Ways
Marketing Bootcamp

Get the Most Out of Your Marketing Agency in 5 Ways

Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.
4 Must-Haves for Brands Considering TV Commercials
Marketing Bootcamp

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Marketing Bootcamp

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.