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Founder and CEO of Hawke Media
Erik Huberman is the founder and CEO of Hawke Media, a Los Angeles-area outsourced digital CMO agency for companies like Evite, Bally Total Fitness, Verizon Wireless, Eddie Bauer, Red Bull and many other brands. A serial entrepreneur and a brand and marketing consultant for eight years, Huberman previously founded, grew and sold Swag of the Month and grew Ellie.com’s sales to $1 million in four months. Huberman is available to be a keynote speaker.
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Success is like life: It doesn't come from a half-hearted try.
2018 was a tumultuous year for many companies, but even those that had a smooth ride should pay close attention. After all, history tends to repeat itself.
The first thing you need to know: A pop-up isn't about stocking shelves and hoping people browse. It's about attaining a 'wow!' status.
Are you growing toward trouble or success? Here are four tips to balance growth with safety.
Business doesn't have to be a zero-sum game. Instead, work with your competition so everyone comes out on top.
Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.
Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
You don't want to be the next United Airlines; instead, take steps to empower employees to behave better by modeling true leadership for them.
While most college students spend their nights and weekends going to bars or catching up on sleep, this young man applies life experience to his advantage.
If you can't keep up with the pace of business, your company is as doomed as your wishy-washy decision-maker's job.
A few 'post-truth' attacks don't have to cause irreparable harm if you enact a strategy of transparency and positivity.
It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
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