Erik Huberman

Erik Huberman

Guest Writer
Founder and CEO of Hawke Media

More From Erik Huberman

Customer Loyalty

3 Ways to Stop Taking Your Most Loyal Customers for Granted

Do you know who your most devoted regulars are? Are you listening, Uber?
Public Speaking

First-Time Panelist? Here's How to Make It Work for You.

Public speaking likely freaks you out. But establishing yourself as an expert can result in big wins. Here's how.
Public Relations

How to Boost Your Digital Marketing With PR

Strategies to drive new business should complement -- not replace -- one other because they drive growth symbiotically.
Influencers

Don't Be Fooled by Your Number of Followers: How to Really Wield Influence

Beware of "vanity metrics." weed out the duds and and land the right ones for your brand.
Marketing

If a Marketing Agency Is Guaranteeing ROI, Run the Other Way

Sorry to break it to you, but there's no crystal ball in this industry, and agencies should admit this.
Technology

Are You Running a Tech Company or a Tech-Enabled One?

The economy loves tech-enabled companies right now, and -- let's face it -- the human brain has a lot left to offer beyond what algorithms and lines of code can produce. Here's how to own the success of your tech-enabled company.
IPO

If, Like Many Others, You're Hesitating About Going Public, Scale This Way Instead.

Remain private as a business, and scale that way. The outcome will be a good one.
Business Presentations

The Death of the Pitch Deck

You poured your heart and soul into your pitch deck. But was it really worth it if no one was listening?
Setting prices

Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Ecommerce

Take Ecommerce to the Next Level With These 4 Marketing Strategies

Companies won't survive without a marketing strategy that radiates in many directions.
entrepreneur-in-residence

3 Benefits of Hiring an 'Entrepreneur-in-Residence'

Hiring an entrepreneur-in-residence lets CEOs stay focused on the big picture.
equity funding

3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity

Equity payments are becoming a commonly used form of currency. But that doesn't mean they're right for you.
Digital Marketing Strategy

Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint

Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.
Small Business Heroes

Get the Most Out of Your Marketing Agency in 5 Ways

Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.
Commercials

4 Must-Haves for Brands Considering TV Commercials

It's a pretty penny to get on TV, no doubt, but it's possible. First, however, start with what you know: your brand's audience, conversion funnel, message and traction.