Anand Srinivasan

Anand Srinivasan

Founder, Hubbion.com

Anand Srinivasan is the founder of LeadJoint, a Chennai, India-based online subscription service for SEO consultants to find new clients. He is the author of How We Did It.  

How Do You Measure the Impact of an Experience?
Marketing Bootcamp

How Do You Measure the Impact of an Experience?

Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.
5 SMS Marketing Tips for Small Businesses
Make More Happen

5 SMS Marketing Tips for Small Businesses

Almost 100 percent of text messages are opened. Learn the rules of SMS marketing, and get started.
5 Creative Link-Building Techniques For Your Website
Marketing Bootcamp

5 Creative Link-Building Techniques For Your Website

Ever thought of using student scholarships to build links? You have, now.
Step-by-Step Guide to Drafting the Best Cold Email Ever
Marketing Bootcamp

Step-by-Step Guide to Drafting the Best Cold Email Ever

When it comes to cold emailing, less is more.
3 Low-Cost Marketing Strategies To Grow Your Travel Startup
Marketing Bootcamp

3 Low-Cost Marketing Strategies To Grow Your Travel Startup

How to penetrate a highly competitive segment like travel without breaking the bank.
5 Lesser-Known Challenges of Running an Ecommerce Store
Business Optimization

5 Lesser-Known Challenges of Running an Ecommerce Store

Problems in shipping, inventory management and taxes can sneak up on you.
Why Mobile Won't Kill Desktop Ecommerce
Mobile Ecommerce

Why Mobile Won't Kill Desktop Ecommerce

Retail should continue to pay attention to both platforms.
Where to Find Your Ideal Tech Co-Founder
Co-founders

Where to Find Your Ideal Tech Co-Founder

A few, very lucky entrepreneurs have friends qualified to be their co-founder. For everybody else it's a little like arranged marriage.
3 Steps to Get Prospects Coming Back to Your Website
Customer Experience

3 Steps to Get Prospects Coming Back to Your Website

It takes seven to 13 interactions with a potential customer to deliver a sales-ready lead. Here a few ways to keep engagement high.
4 Challenges That Marketplace Businesses Face, and How to Overcome Them
Marketing Bootcamp

4 Challenges That Marketplace Businesses Face, and How to Overcome Them

Ever hear of the 'chicken and egg' problem? Your marketplace business may be facing this challenge already.
How to Distribute Your Marketing Budget Between SEO and PPC
Marketing Bootcamp

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
How Frequently Should You Be Sending Out Your Email Newsletter?
Email Newsletters

How Frequently Should You Be Sending Out Your Email Newsletter?

The only way to survive the email-newsletter game is to keep testing until you arrive at the sweet spot that is unique for your business and audience.
The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
Marketing Bootcamp

The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Conversion Rates for the Most Popular Marketing Channels
Marketing Bootcamp

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
7 Creative Link-Building Techniques to Improve Your Website SEO
Marketing Bootcamp

7 Creative Link-Building Techniques to Improve Your Website SEO

SEO agencies and business owners share creative strategies they used to build links for their website