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Anand Srinivasan

Anand Srinivasan

Guest Writer / Founder, Hubbion.com

Anand Srinivasan is the founder of LeadJoint, a Chennai, India-based online subscription service for SEO consultants to find new clients. He is the author of How We Did It.  

Ecommerce Strategies

6 Mistakes Your Ecommerce Store Must Avoid

Optimize your site and your customer's experience by finding and fixing these common errors.
Experimental marketing strategies

How Do You Measure the Impact of an Experience?

Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.
Take It From The Pros

5 SMS Marketing Tips for Small Businesses

Almost 100 percent of text messages are opened. Learn the rules of SMS marketing, and get started.
Link Building

5 Creative Link-Building Techniques For Your Website

Ever thought of using student scholarships to build links? You have, now.
travel startups

3 Low-Cost Marketing Strategies To Grow Your Travel Startup

How to penetrate a highly competitive segment like travel without breaking the bank.
Ecommerce

5 Lesser-Known Challenges of Running an Ecommerce Store

Problems in shipping, inventory management and taxes can sneak up on you.
Mobile Ecommerce

Why Mobile Won't Kill Desktop Ecommerce

Retail should continue to pay attention to both platforms.
Co-founders

Where to Find Your Ideal Tech Co-Founder

A few, very lucky entrepreneurs have friends qualified to be their co-founder. For everybody else it's a little like arranged marriage.
User Engagement

3 Steps to Get Prospects Coming Back to Your Website

It takes seven to 13 interactions with a potential customer to deliver a sales-ready lead. Here a few ways to keep engagement high.
Online Marketplace

4 Challenges That Marketplace Businesses Face, and How to Overcome Them

Ever hear of the 'chicken and egg' problem? Your marketplace business may be facing this challenge already.
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Email Newsletters

How Frequently Should You Be Sending Out Your Email Newsletter?

The only way to survive the email-newsletter game is to keep testing until you arrive at the sweet spot that is unique for your business and audience.
Product Packaging

The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Return on Investment

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.