Anand Srinivasan is the founder of LeadJoint, a Chennai, India-based online subscription service for SEO consultants to find new clients. He is the author of How We Did It.
Experimental marketing strategies
Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.
Almost 100 percent of text messages are opened. Learn the rules of SMS marketing, and get started.
Ever thought of using student scholarships to build links? You have, now.
When it comes to cold emailing, less is more.
How to penetrate a highly competitive segment like travel without breaking the bank.
Problems in shipping, inventory management and taxes can sneak up on you.
Retail should continue to pay attention to both platforms.
Make More Happen
A few, very lucky entrepreneurs have friends qualified to be their co-founder. For everybody else it's a little like arranged marriage.
It takes seven to 13 interactions with a potential customer to deliver a sales-ready lead. Here a few ways to keep engagement high.
Ever hear of the 'chicken and egg' problem? Your marketplace business may be facing this challenge already.
Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
The only way to survive the email-newsletter game is to keep testing until you arrive at the sweet spot that is unique for your business and audience.
Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Return on Investment
Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
Search Engine Optimization
SEO agencies and business owners share creative strategies they used to build links for their website