Founder and CEO of the Ruhlin Group
John Ruhlin is the founder and CEO of the
, a North Canton, Ohio-based firm that specializes in high-level gifting plans to build relationships and acquire new clients. John is a sought-after speaker on the topics of C-level selling, relationship development and strategic gifting. He is also the co-author of the book
Cutting Edge Sales.
Treat your recipients' loved ones to something nice. Just stay away from their kids until you know them better.
Shoddy freebies and shortages make brands look disorganized and cheap. So plan very, very carefully..
Giving thoughtful rewards to your employees boasts a ripple effect: You do good for them, they'll do good for you. And your company will soar.
Come bearing gifts for assistants, event planners and interns.
Don't plead. Don't bribe. Don't send chintzy gift cards. Instead, focus on the little things people appreciate.
You're smart; you're agile; you can do things the big guys can't. What's to worry about?
Are you focusing on your client's real needs, or just the end result?
Show your clients some love -- without breaking the rules. You'll come out a winner.
Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.
"Don'ts" include gifts for your recipient's kids and encroaching on his or her personal style.
Go beyond the norm and invest in something unique to make trade shows worth your time, energy and hard-earned money.
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© 2017 Entrepreneur Media, Inc.