Margaret Wise

Bio

Margaret Wise has more than 20 years of experience helping companies leverage and attain results from their digital customer-experience platforms. As an early influencer in the CRM space, Wise has a keen understanding of the Microsoft Dynamics ecosystem, marketing technology and strategy.

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Latest

Marketing

Here Are 5 Trends to Watch Out For in Sales and Marketing in 2023

Harnessing these tactics to better leverage customer data and create a greater sense of relevancy with consumers will be the key to a competitive edge.

Leadership

This Is Your Secret Weapon for Better Customer Experience

Adopting this model will help unite your customer-facing teams, so they can focus on providing a singular, cohesive experience to consumers, no matter where or how they buy.

Science & Technology

Businesses Need to Rethink Lead Management. Here's How Tech Can Help.

Today's buyer journeys have become increasingly self-directed. Marketing and sales teams need to anticipate buyer needs and curate personalized interactions — and these technology solutions can help.

Marketing

3 Ways to Unify Sales and Marketing Teams for Demand Generation

Both sales and marketing teams drive revenue, but there's a long history of disjointed strategy and competition that needs to be overcome -- here are three ways to get these teams to work together.

Marketing

3 Ways a Unified Sales and Marketing Team Can Drive Demand Generation

Research shows that when an organization's sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.

Marketing

Lessons in Personalization: What Netflix Can Teach Marketing & Sales Teams

Businesses looking for ways to meet buyers where they are can glean three core lessons from the king of personalization: Netflix.

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