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4 Top Tactics for Your Business to Thrive This Holiday Season Digital is here to stay. Adapt now or risk being left behind.

By Audelia Boker

Opinions expressed by Entrepreneur contributors are their own.

Kerkez | Getty Images

Amid the coronavirus-driven turbulence that has rocked the global economy in 2020, businesses large and small find themselves at an inflection point.

Prior to the pandemic, many enterprises not only recognized the long-term need to streamline operations and enhance their digital capabilities but had also begun adjusting their operations to align with the larger shift toward ecommerce, greater reliance on online touchpoints and internal digital transformation. But even businesses that were ahead of the curve were thrown for a loop when the Covid outbreak forced them to move almost entirely online within a few weeks.

Related: Preparing Ecommerce for the "New" Holidays