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News and Articles About Product Placement
How Grassroots Marketing Put This Craft Brewery On Tap for Success
In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Advertising's Next Frontier: Retroactive Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
How to Succeed at Product Placement Without Celebrities
Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
The Sweet and Simple Marketing Lesson From 'House of Cards'
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?
The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Starting a Business
Startup Aims to Leverage Crowdsourcing in Product Development
C.J. Kettler's online crowdsourcing venture, Genius Crowds, aims to move product ideas from the "light bulb" stage onto store shelves.
Kara Ohngren Prior
How to Get Your Product into the Hands of a Celebrity
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Susan J. Ashbrook
IWearYourShirt Puts a Social Twist on Product Placement
How a 20-something entrepreneur gives businesses of all sizes a star turn.
How to Get Your Product into a Hollywood Movie
Small-business owners can win big exposure by securing a product-placement deal.
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