Product Placement

Marketing

From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022

Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?

Marketing

Celebrity Placements are the "Holy Grail" of Marketing. Here's How to Score One for Free.

Organic celebrity endorsements are a complicated art, but they easily transform into dollars if you play your cards right.

Growth Strategies

Want to Opt For Dropshipping? Here's What You Need to Know

Dropshippers are limited by short-term success unless the fundamental obstacles are taken care of

Starting a Business

Can a Business Plan Defeat the Fear of the Unknown?

For a first time entrepreneur, a detailed, fact-driven business plan helps in taking 'go - no go' decisions, because it helps dispel ambiguity

Marketing

For Product Placement Marketing, It's All About the Moolah

Marketers are finding new places beyond film and television to promote their products.

Marketing

10 Ways to Get a Celebrity to Use Your Product

A celebrity endorsement can increase brand awareness and influence sales.

Starting a Business

5 Things That Investors Look For In Startups

Follow these simple rules to woo your investors and increase your chances to get a good deal.

Marketing

8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box Stores

Chain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.

Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.

Growing a Business

5 Tips to Help Your Small Business Get Into Big-Box Stores

When it comes to participating in supplier programs, especially with Fortune 500 companies, understanding as much as possible about the businesses you are approaching can help separate your company from your competitors.

Marketing

Want James Bond to Use Your Product? Hand Over $5 Million and Be 'the Best.'

Hacked emails show that product placement in a Bond film isn't easy.

Starting a Business

3 Ways to Discover Your Unique Selling Proposition

You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.

Marketing

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.

Marketing

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.