News and Articles About Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
C.J. Kettler's online crowdsourcing venture, Genius Crowds, aims to move product ideas from the "light bulb" stage onto store shelves.
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
How a 20-something entrepreneur gives businesses of all sizes a star turn.
Small-business owners can win big exposure by securing a product-placement deal.
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