News and Articles About Product Placement

How Grassroots Marketing Put This Craft Brewery On Tap for Success
Beer

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Grant Davis
Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
How to Succeed at Product Placement Without Celebrities
Product Placement

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Pattie Simone
The Sweet and Simple Marketing Lesson From 'House of Cards'
Marketing

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Peter Gasca
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
Growth Strategies

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
Catherine Clifford
Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?
Growth Strategies

Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Diana Ransom
Startup Aims to Leverage Crowdsourcing in Product Development
Starting a Business

Startup Aims to Leverage Crowdsourcing in Product Development

C.J. Kettler's online crowdsourcing venture, Genius Crowds, aims to move product ideas from the "light bulb" stage onto store shelves.
Kara Ohngren Prior
How to Get Your Product into the Hands of a Celebrity
Marketing

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
IWearYourShirt Puts a Social Twist on Product Placement
Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.
Diana Ransom
How to Get Your Product into a Hollywood Movie
Marketing

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.
Jason Fell