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Product Placement

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News and Articles About Product Placement

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
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Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
April 23, 2013 in Business Management
Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

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The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
April 20, 2012 in Grow Your Business
Startup Aims to Leverage Crowdsourcing in Product Development

Startup Aims to Leverage Crowdsourcing in Product Development

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C.J. Kettler's online crowdsourcing venture, Genius Crowds, aims to move product ideas from the "light bulb" stage onto store shelves.
November 17, 2011 in Evaluating Your Idea
How to Get Your Product into the Hands of a Celebrity

How to Get Your Product into the Hands of a Celebrity

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Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
September 19, 2011 in Branding
IWearYourShirt Puts a Social Twist on Product Placement

IWearYourShirt Puts a Social Twist on Product Placement

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How a 20-something entrepreneur gives businesses of all sizes a star turn.
May 3, 2011 in Social Media
How to Get Your Product into a Hollywood Movie

How to Get Your Product into a Hollywood Movie

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Small-business owners can win big exposure by securing a product-placement deal.
February 25, 2011 in Marketing Ideas

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