Reporters

News and Articles About Reporters

7 Things Reporters Wish PR Pros Would Do
Pitching

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
5 Criteria Journalists Use to Judge If Your Company is Newsworthy
Public Relations

5 Criteria Journalists Use to Judge If Your Company is Newsworthy

That product unveiling you think is so thrilling is just more spam to the reporters you want to pay attention.
Craig Corbett
5 PR Hacks for Tech Companies
Ready To Launch

5 PR Hacks for Tech Companies

Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
Zach Cutler
7 DIY Rules for When the Reporter Calls
Public Relations

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Derek Newton
4 Requirements for Self-Serve Media Relations
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Derek Newton
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Communications

These 4 Skills Distinguish the Best PR Advisers From the Good Ones

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
Tor Constantino
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
Holiday Marketing

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Interviews

Steer Clear of These Tricks Journalists Use to Loosen Your Lips

Be savvy in your interactions with reporters. Your reputation is at state.
Joan Stewart
How to Respond to a Negative News Story About Your Company
Public Relations

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Brad Phillips
5 Reasons That Reporter Isn't Calling You Back
Media Coverage

5 Reasons That Reporter Isn't Calling You Back

A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Gil Rudawsky
8 Ways to Make Reporters Fall In Love With Your Startup
Marketing

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
How to Get the Press to Write About Your Company
Marketing

How to Get the Press to Write About Your Company

Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.