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Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
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When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
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Be savvy in your interactions with reporters. Your reputation is at state.
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Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
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A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
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Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
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Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
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