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5 Criteria Journalists Use to Judge If Your Company is Newsworthy
6 min read
News and Articles About Reporters
5 PR Hacks for Tech Companies
Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
7 DIY Rules for When the Reporter Calls
You did the outreach. Now what do you do when someone responds?
4 Requirements for Self-Serve Media Relations
Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
Small Business PR
Steer Clear of These Tricks Journalists Use to Loosen Your Lips
Be savvy in your interactions with reporters. Your reputation is at state.
How to Respond to a Negative News Story About Your Company
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
5 Reasons That Reporter Isn't Calling You Back
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
8 Ways to Make Reporters Fall In Love With Your Startup
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
How to Get the Press to Write About Your Company
Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
Business Lesson from the Success of the 'Fast and Furious' Franchise
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