Use these strategies to boost the number of sales or customers you get from a batch of leads.
Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
Don't waste hours on a project or prospect unlikely to produce returns.
While often captivating, repetitive, and a bit cheesy, there's a lot any sales professional can learn from infomercials about pitching a product.
Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
You know the approach you used as a kid to ask for a puppy? Well, this same tactic works in business, too.
A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
All you need to do is focus on your ABCs.
While social networking sites have made the task of finding potential customers easier, be sure you're targeting the right people in the correct manner.
To continually have a pipeline of potential leads, salespeople have to always be prospecting.
Customers remember what's put out in front of them first, so it pays to be fast.
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