News and Articles About Selling
Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
You don't want the clients that are hard sells.
Want to know why it is so hard to sell yourself, your company and your product? You're taking the wrong approach
As entrepreneurs, we all know people who could benefit from our professional assistance. Here is how to begin the conversation without sounding too 'salesy.'
Entrepreneurs are full of lessons and advice, making them ideal candidates to write a book.
Add these business titles to your book bag to get your thinking off the beaten path.
Presentations can either be very engaging or very dull. Here are a few pieces of advice to ensure yours is not only memorable but enjoyable.
The billionaire entrepreneur's basic rules to get a business off to a strong start.
Valuing customers, trusting employees and staying focused on the vision are what we should be doing, or at least resume doing.
You can't sell without lifting that receiver, so it's time to embrace your discomfort and find your strength.
In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
Use these lessons from some of the biggest acts in music to up your game with your clients.
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Getting a prospect to read an email from a salesperson can be tricky. Here are a few tips on getting people to open your email, pay attention to the message and act.
Being a great salesperson isn't about gimmicks or systems. Here are the nine essential do's and don't's to help your pitch.
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
These strategies will help you craft a direct mail piece that will connect with your customer.
When budgets are lean and resources tight, consider turning to an affiliate program to increase sales.
If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
For our series The Grind, the founder of Alumnify explains why his philosophy is sell, sell, sell and not launch quickly.
If you want to set yourself up for failure, pitch features. If you want to be successful, focus on the end outcome.
One of the first steps on your way to making an idea a reality is pitching. Here are 10 ways to make sure you ace your presentation.
Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
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