Selling

News and Articles About Selling

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.

Skip the Reluctant Customers. Start Resonating With the Right Crowd.

You don't want the clients that are hard sells.

The One Reason Why Job Interviews and Sales Calls Fail

Want to know why it is so hard to sell yourself, your company and your product? You're taking the wrong approach

How to Strike Up a Sales Conversation With Someone You Know

As entrepreneurs, we all know people who could benefit from our professional assistance. Here is how to begin the conversation without sounding too 'salesy.'

The Secrets to Landing a Literary Agent

Entrepreneurs are full of lessons and advice, making them ideal candidates to write a book.

4 Entrepreneurial Cult Classics to Cultivate Success

Add these business titles to your book bag to get your thinking off the beaten path.

The 8 Must-Have Elements to Make Your Presentation Rock

Presentations can either be very engaging or very dull. Here are a few pieces of advice to ensure yours is not only memorable but enjoyable.

Richard Branson's 5 Steps for Startup Success

The billionaire entrepreneur's basic rules to get a business off to a strong start.

5 Things Your Business Must Stop Doing to Be Successful

Valuing customers, trusting employees and staying focused on the vision are what we should be doing, or at least resume doing.

How to Psych Yourself Up to Make That Call

You can't sell without lifting that receiver, so it's time to embrace your discomfort and find your strength.

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.

Sell Like a (Literal) Rock Star With These 5 Takeaways

Use these lessons from some of the biggest acts in music to up your game with your clients.

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.

5 Ways to Stop Your Sales-Pitch Email From Getting Trashed

Getting a prospect to read an email from a salesperson can be tricky. Here are a few tips on getting people to open your email, pay attention to the message and act.

The Only 9 Things You Need to Know About Selling

Being a great salesperson isn't about gimmicks or systems. Here are the nine essential do's and don't's to help your pitch.

6 Tips for Creating an Effective Internet Direct Mail Campaign

Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.

How to Go 'Cha-Ching' With an Affiliate Program

When budgets are lean and resources tight, consider turning to an affiliate program to increase sales.

The 5 Key Elements of a Great Direct Mail Sales Piece

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.

Why You Should Sell First, Build Later

For our series The Grind, the founder of Alumnify explains why his philosophy is sell, sell, sell and not launch quickly.

3 Tricks to Building Value When You Sell

If you want to set yourself up for failure, pitch features. If you want to be successful, focus on the end outcome.

10 Key Elements of a Perfect Investor Pitch

One of the first steps on your way to making an idea a reality is pitching. Here are 10 ways to make sure you ace your presentation.

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.

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