Social Media Metrics: Page 3
8 Questions That'll Tell You If You Should Use Social Media or Not
For entrepreneurs, there are advantages and disadvantages to using social media for business.
Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers
Brand marketing is no longer about getting your logo in front of as many eyeballs as possible. It's about making a connection with consumers. Brands can achieve this by showing personality and creating memorable moments that will grab people's attention.
Is Paying for 'Likes' and 'Followers' for Your Social Media Posts Worth it? Think Again!
You may spend a huge amount of money to buy likes and followers for your social media posts and pages but while that may appear impressive, the lack of genuine interaction or feedback means that the investment has not been the right decision
The Use and Consequences of Emotions in Social Media Campaigns
Utilization of emotions in social media campaigns is definitely a fool proof way to get started
Are Influencers Worth Your Money? We Went Undercover to Find Out.
As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?
5 Reasons Machine Learning Is the Future of Marketing
Today's smarter business systems generally mean smarter, and more profitable, companies.
How Brands Use Twitter Banter to Gain Clout
Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
How Much Should You Really Be Spending on Influencer Marketing?
Between 1 to 25 percent of your marketing budget is the broad rule of thumb.
There Is a Best Time to Publish on Social Media and You Can Determine When It Is
You work hard to post good content. Don't let it be overlooked because of poor timing.
Instagram Analytics: Which Metrics Really Matter?
These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.
What I Learned From My First Twitter Chat
It's fast and fun but like nothing you've experienced, so you better prepare.
Build Your Social 'Net Worth' To Power Future Of Social Networking
What makes Social Networthing such an intriguing concept is that nearly anyone who is active on the internet can monetize their online presence.
Decoding Online Reviews: Truth Versus Hype
It's quite possible that the star rating has not been perfect, but the fallout illustrates the fact that people miss that one elusive element - nuance.
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.