Startups

This Hipster Hoodie That Hides a Pillow Is a Sleeper Hit on Kickstarter
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This Hipster Hoodie That Hides a Pillow Is a Sleeper Hit on Kickstarter

Hypnos's inflatable sweatshirt is a napper's dream -- if you're cool with snoozing in public, that is.
Kim Lachance Shandrow
The Only Good Reason to Start a Business in 2016
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The Only Good Reason to Start a Business in 2016

It may be a new year, but that doesn't mean you should quit your job and start a company no one needs.
Steve Tobak
How an Off-Season Hobby Grew into a Slick Business
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How an Off-Season Hobby Grew into a Slick Business

Brent Christensen's Ice Castles creates frozen fantasies, and business is heating up.
Jenna Schnuer
How Stock Options Can Help Your Startup Attract and Retain Top Talent
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How Stock Options Can Help Your Startup Attract and Retain Top Talent

Partial owners of a company have a vested interest not only in their own performance but in the long-term success of the whole company.
David Stack
10 Reasons Not to Build a Mobile App
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10 Reasons Not to Build a Mobile App

Sure, you're smart, capable and love a challenge. But in a marketplace with three million competitors, you'd better think 10 times or more about entering it.
Malcolm Friedberg
How Much Capital Should You Raise?
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How Much Capital Should You Raise?

Investors don't care about your 'burn.' What they care about is your next milestone.
Alex Iskold
6 Telltale Signs It's Time to Become Your Own Boss
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6 Telltale Signs It's Time to Become Your Own Boss

Having trouble deciding whether to make the transition from employee to entrepreneur? Consider the following.
Jim Judy
8 Ways to Skyrocket Real User Reviews for Your Ecommerce Products
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8 Ways to Skyrocket Real User Reviews for Your Ecommerce Products

Because if you can't get reviews for your ecommerce product, you may as well not be in business.
Neil Patel
How This Travel Company Scored Big by Playing It Safe
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How This Travel Company Scored Big by Playing It Safe

Meet one of the companies on the E360 index that fits in the 'controllers' category.
Entrepreneur Staff
How Startups and Legacy Companies Can Both Cash In on Market Trends
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How Startups and Legacy Companies Can Both Cash In on Market Trends

What service or product can you provide to companies looking to ride the next big wave to sweep through a consumer market?
Susan Solovic
4 Ways to Strategically Use New Funding to Boost Your Small Business
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4 Ways to Strategically Use New Funding to Boost Your Small Business

That deposit into your account isn't the end of the transaction. Now you have to figure out the best ways to spend it.
Levi King
Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond
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Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond

Lots of markets are crowded. You're more likely to thrive in the one that's not.
Mike Kalis
3 Questions to Ask Before Picking a Location for Headquarters
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3 Questions to Ask Before Picking a Location for Headquarters

You might be in love with a certain city -- but is it practical for the central hub of your business?
Elliot Tomaeno
6 Tips for How to Build Your Startup's Brand From Scratch
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6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Jayson DeMers