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Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales

The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.

Was Yahoo's Tumblr Acquisition a Flop?

The $1.1 billion acquisition has failed to deliver a desperately needed revenue boost, but that doesn’t mean CEO Marissa Mayer should halt all acquisitions.

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.

A Guide to Perfect Social Media Posts (Infographic)

What does a perfect social media post look like? Some detailed tips for creating the best posts possible.

Which Social Media Accounts Really Matter and Why

Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.

Tumblr Still Struggling to Be a Profitable Business

In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.

Inside the Mind of Big-Time Investor Fred Wilson

In this question-and-answer interview, Wilson discusses retirement, Tumblr's exit and getting over a difficult year.

Yahoo Unveils Massive New Encryption Scheme to Protect Users

Online privacy champion Alex Stamos is making it a lot tougher for hackers and spies to snoop around Yahoo's insides. Here’s what you need to know.

Free Ice Cream and a Chandelier of Hats: Peek Inside These Hot NYC Tech Company Offices (Video)

Executives at Tumblr, Fueled Collective, and About.com talk about how they get the most out of every square foot in their Big Apple headquarters, where space is at an ultra-premium.

Post Smarter: The Best Times to Use Social Platforms (Infographic)

Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable.

Tumblr Gets a Security Upgrade

The blogging platform added two-factor authentication to protect users from hack attacks

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.

How Denny's Weirdness Wins the Social Media Game

Denny's stands out in social media by breaking the rules-- and posting photos of pugs in seas of ranch dressing.

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.

HBO Hedges on Social Media to Reach 'Challenging' Demographic

In an unprecedented move, the network uploaded the first two episodes of 'Girls' onto its YouTube channel this morning, hoping to engage the show's online fan base.

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

Keep these important details in mind when formulating your social-media strategy for the New Year.

Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.

Yahoo Overpays Tumblr's David Karp By Another $81 Million

After paying $250 million to Tumblr's founder, Marissa Mayer has decided to waste another $81 million to get him to stick around.

Yahoo Will Pay Tumblr Founder David Karp Up to $81 Million to Stick Around

David Karp will earn about $20 million a year if he stays at Yahoo for the next four years.

Finding The Logic Behind Marissa Mayer's Monster Acquisition Spree

There might be a pattern in Mayer's otherwise scattershot approach to rebuilding Yahoo.

Twitter and Facebook Up Their Social TV Game

Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.

Taking on LinkedIn, News Corp. Is Planning a Social Network of Its Own

The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.

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