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Entrepreneur's 10 Most Popular Stories About Social Media in 2014
Social Media

Entrepreneur's 10 Most Popular Stories About Social Media in 2014

Of all the stories we wrote this year that examined social-media trends and advice, these were the ones you liked best.
Carly Okyle
In Ecommerce Push, Tumblr Adds 'Buy,' 'Browse' Buttons
Ecommerce

In Ecommerce Push, Tumblr Adds 'Buy,' 'Browse' Buttons

The growing social platform has added action buttons to posts from four partners, including Etsy and Kickstarter.
Nina Zipkin
Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads
Advertising

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
Geoff Weiss
How Yahoo Plans to Make Tumblr Into a Video Giant
Video

How Yahoo Plans to Make Tumblr Into a Video Giant

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.
Erin Griffith
Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales
Mergers and Acquisitions

Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales

The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.
Geoff Weiss
Was Yahoo's Tumblr Acquisition a Flop?
Acqusitions

Was Yahoo's Tumblr Acquisition a Flop?

The $1.1 billion acquisition has failed to deliver a desperately needed revenue boost, but that doesn't mean CEO Marissa Mayer should halt all acquisitions.
Miguel Helft
Hot New Social Network Ello Knocked Out By Cyber Attack... Already
Social Media

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.
Kim Lachance Shandrow
Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.
Social Media Marketing

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
Laura Entis
A Guide to Perfect Social Media Posts (Infographic)
Social Media Marketing

A Guide to Perfect Social Media Posts (Infographic)

What does a perfect social media post look like? Some detailed tips for creating the best posts possible.
Kristin Piombino
Which Social Media Accounts Really Matter and Why
National Small Business Week

Which Social Media Accounts Really Matter and Why

Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.
Neil Patel
Tumblr Still Struggling to Be a Profitable Business
Tumblr

Tumblr Still Struggling to Be a Profitable Business

In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Jason Fell
4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)
Social Media Marketing

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Kevin Bobowski
Inside the Mind of Big-Time Investor Fred Wilson
Fred Wilson

Inside the Mind of Big-Time Investor Fred Wilson

In this question-and-answer interview, Wilson discusses retirement, Tumblr's exit and getting over a difficult year.
Alyson Shontell
Yahoo Unveils Massive New Encryption Scheme to Protect Users
Security

Yahoo Unveils Massive New Encryption Scheme to Protect Users

Online privacy champion Alex Stamos is making it a lot tougher for hackers and spies to snoop around Yahoo's insides. Here's what you need to know.
Kim Lachance Shandrow