Unique Selling Proposition

News and Articles About Unique Selling Proposition

5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market
Niche

5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market

First comes the desire to own a business, then comes the process of deciding which business. It is a learning process that requires patience and persistence.
Zeynep Ilgaz
The Secret to Winning Customers and Growing Your Business
Entrepreneurship

The Secret to Winning Customers and Growing Your Business

All of your business strategy should come down winning and keeping customers.
Steve Tobak
Why the 'Why' of the Sale Matters More Than the 'What'
Sales

Why the 'Why' of the Sale Matters More Than the 'What'

Whether you're selling mattresses or any other product, think about why your customers are there.
Jeff Shore
6 Secrets to Sales Success Hidden in a Girl Scout Cookie
Sales Strategies

6 Secrets to Sales Success Hidden in a Girl Scout Cookie

Those little entrepreneurs have been on to something for decades. Apply these sweet lessons to your business.
Stacey Alcorn
The Rise of Inbound Marketing and the Death of the Cold Call
Inbound marketing

The Rise of Inbound Marketing and the Death of the Cold Call

Why an "outbound" focus could be costing you sales prospects.
Derek Miller
3 Ways to Discover Your Unique Selling Proposition
Starting a Business

3 Ways to Discover Your Unique Selling Proposition

You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
The Staff of Entrepreneur Media, Inc.
Quiznos Is Pulling the Plug on TV Ads. Here's Why.
Marketing

Quiznos Is Pulling the Plug on TV Ads. Here's Why.

As Quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; none are going toward television.
Kate Taylor
Value Proposition

How to Develop and Evaluate Your Startup's Value Proposition

It's not enough to be able to do, make or provide something: It must be worth something to potential customers
Jon Elvekrog
How to Highlight Your Product's Most Compelling Characteristics
Business Plans

How to Highlight Your Product's Most Compelling Characteristics

Product descriptions can be as dry as toast – but they shouldn't be.
Tanya Benedicto Klich
Should You Join an Entrepreneur Club? Your Weekly Tips Roundup
Weekly Tips Roundup

Should You Join an Entrepreneur Club? Your Weekly Tips Roundup

A roundup of hot tips and strategies, tailored for small-business owners.
Tanya Benedicto Klich
Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects
Google AdWords

Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects

Double check that your online business is starting the new year with a clear-cut 'USP.'
Tanya Benedicto Klich
5 Points of Success Entrepreneurs Can Learn From a Masked Street Artist
Grow Your Business

5 Points of Success Entrepreneurs Can Learn From a Masked Street Artist

New York City-based 'Alec Monopoly' gets paid to paint and has partnered with huge brands and celebrities.
Jonathan Long
4 Ways to Revamp Your Marketing to Mesmerize the Crowd
Communications

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Renee Yeager
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Selling

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
Bob Circosta

Before starting any business, entrepreneurs want to make sure they have a unique selling proposition (USP), which are reasons, presented by a seller, as to why one product or service is different from and better than that of the competition. Unless the seller can pinpoint the USP, he or she will have a difficult time targeting sales and distinguishing the company and/or product from its competitors.

How to pinpoint your USP: To identify your USP, you can start by asking yourself these questions:

  • What makes your product distinctive and valuable?
  • What makes you, the seller, credible?
  • Why should the customer buy what you, the seller, is offering?
  • Why should the customer act now?
  • Why should customers switch from the competitors to your company?
More tips for your USP in starting a business and marketing can be found in “The 6 Essential Elements of a Powerful Unique Selling Proposition” and “The Key to Successful Marketing: Your Unique Selling Proposition.”
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