Unique Selling Proposition

News and Articles About Unique Selling Proposition

3 Ways to Discover Your Unique Selling Proposition
Starting a Business

3 Ways to Discover Your Unique Selling Proposition

You can't target your sales efforts successfully if you don't know what sets your business apart from the rest.
The Staff of Entrepreneur Media, Inc.
Value Proposition

How to Develop and Evaluate Your Startup's Value Proposition

It's not enough to be able to do, make or provide something: It must be worth something to potential customers
Jon Elvekrog
How to Highlight Your Product's Most Compelling Characteristics
Business Plans

How to Highlight Your Product's Most Compelling Characteristics

Product descriptions can be as dry as toast – but they shouldn't be.
Tanya Benedicto Klich
Should You Join an Entrepreneur Club? Your Weekly Tips Roundup
Weekly Tips Roundup

Should You Join an Entrepreneur Club? Your Weekly Tips Roundup

A roundup of hot tips and strategies, tailored for small-business owners.
Tanya Benedicto Klich
5 Points of Success Entrepreneurs Can Learn From a Masked Street Artist
Grow Your Business

5 Points of Success Entrepreneurs Can Learn From a Masked Street Artist

New York City-based 'Alec Monopoly' gets paid to paint and has partnered with huge brands and celebrities.
Jonathan Long
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Selling

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
Bob Circosta
The 6 Essential Elements of a Powerful Unique Selling Proposition
Google AdWords

The 6 Essential Elements of a Powerful Unique Selling Proposition

Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
Perry Marshall, Mike Rhodes, and Bryan Todd
With an All-Deaf Wait Staff, New Restaurant Asks Guests to Order in Sign Language
Unique Selling Proposition

With an All-Deaf Wait Staff, New Restaurant Asks Guests to Order in Sign Language

At the aptly-named Signs restaurant in Toronto, one restaurateur is piloting a new concept that aims to give hearing diners a glimpse into deaf culture.
Geoff Weiss
John Jantsch on How Not to Be a Boring Business
Marketing

John Jantsch on How Not to Be a Boring Business

The best-selling author offers insights about setting your company apart from its competitors.
Bryan Elliott

Before starting any business, entrepreneurs want to make sure they have a unique selling proposition (USP), which are reasons, presented by a seller, as to why one product or service is different from and better than that of the competition. Unless the seller can pinpoint the USP, he or she will have a difficult time targeting sales and distinguishing the company and/or product from its competitors.

How to pinpoint your USP: To identify your USP, you can start by asking yourself these questions:

  • What makes your product distinctive and valuable?
  • What makes you, the seller, credible?
  • Why should the customer buy what you, the seller, is offering?
  • Why should the customer act now?
  • Why should customers switch from the competitors to your company?
More tips for your USP in starting a business and marketing can be found in “The 6 Essential Elements of a Powerful Unique Selling Proposition” and “The Key to Successful Marketing: Your Unique Selling Proposition.”
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