Unique Selling Proposition

News and Articles About Unique Selling Proposition

How to Highlight Your Product's Most Compelling Characteristics
Business Plans

How to Highlight Your Product's Most Compelling Characteristics

Product descriptions can be as dry as toast – but they shouldn't be.
Tanya Benedicto Klich
Should You Join an Entrepreneur Club? Your Weekly Tips Roundup
Weekly Tips Roundup

Should You Join an Entrepreneur Club? Your Weekly Tips Roundup

A roundup of hot tips and strategies, tailored for small-business owners.
Tanya Benedicto Klich
5 Points of Success Entrepreneurs Can Learn From a Masked Street Artist
Grow Your Business

5 Points of Success Entrepreneurs Can Learn From a Masked Street Artist

New York City-based 'Alec Monopoly' gets paid to paint and has partnered with huge brands and celebrities.
Jonathan Long
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Selling

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
Bob Circosta
The 6 Essential Elements of a Powerful Unique Selling Proposition
Google AdWords

The 6 Essential Elements of a Powerful Unique Selling Proposition

Your Google AdWords campaigns won't work if you don't have a strong USP. Here's how to create one.
Perry Marshall, Mike Rhodes, and Bryan Todd
With an All-Deaf Wait Staff, New Restaurant Asks Guests to Order in Sign Language
Unique Selling Proposition

With an All-Deaf Wait Staff, New Restaurant Asks Guests to Order in Sign Language

At the aptly-named Signs restaurant in Toronto, one restaurateur is piloting a new concept that aims to give hearing diners a glimpse into deaf culture.
Geoff Weiss
John Jantsch on How Not to Be a Boring Business
Marketing

John Jantsch on How Not to Be a Boring Business

The best-selling author offers insights about setting your company apart from its competitors.
Bryan Elliott