📺 Stream EntrepreneurTV for Free 📺

Ellen's Oscar Selfie Rapidly Becomes the Most Retweeted Image of All Time The A-list studded photo surpassed President Obama's 'Four More Years' picture in under an hour.

By Laura Entis

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Thanks to Ellen DeGeneres at last night's Oscars, the "selfie" just got another huge promotional boost after being named 2013's Word of the Year by Oxford Dictionaries.

In case you somehow missed it, host DeGeneres paused the ceremony while Oscar-nominated actor Bradley Cooper snapped a selfie, accompanied by a casual collection of Hollywood's A-list.

(From left to right: half of Jared Leto, Jennifer Lawrence, some Channing Tatum, Meryl Streep, Julia Roberts, Kevin Spacey, Bradley Cooper, Brad Pitt, Lupita Nyong'o, Peter Nyong'o and Angelina Jolie's eyes).

DeGeneres posted the picture on Twitter and Twitter promptly went crazy; it was retweeted 80,000 times in three minutes. In less than an hour it had far-outstripped the previous most retweeted image, a photo of Barack and Michelle Obama embracing after the 2012 election with the caption "Four More Years."

To be fair, the Obama photo wasn't a selfie. At the time of this writing, the Oscar selfie has been retweeted over 2.7 million times while Obama's "Four More Years" has received just fewer than 800,000 retweets.

Related: In Defense of the Selfie

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

More Companies Are Holding on to Their Employees — and Vice Versa. Here's How to Capitalize on This Labor Market.

Your retention and recruitment strategies need to adapt as workers and businesses look for longer-term relationships. Try these strategies to do it.

Business Solutions

Redefining the Future with Artificial Intelligence Buyouts

Here's a look at RAD AI's strategic approach to AI acquisitions in the marketing landscape.

Growing a Business

The Only Way to Win Over Customers Is to Become Their First Choice. Here's How to Do It.

The best businesses focus their customer experience programs on doing the things that delight customers and put them ahead of their competition. Here are three little secrets to achieving this goal.

Business News

AI Is Transforming Drug Matching for Cancer, Rare Diseases — Here's How

One AI pharmaceutical startup works backward, starting from drugs already on the market.

Employee Experience & Recruiting

How Empathy-Based Leadership Can Transform Your Teams and Businesses

Empathy-based leadership is increasingly recognized as a valuable approach in the business world, where traditional strategic plans often fall short.