Laura Entis

Laura Entis

Staff Writer. Frequently covers tech, business psychology, social media, startups and digital advertising.
Laura Entis is a staff writer at Entrepreneur.com.
The Top 10 Cushiest Places to Work
Employee Benefits

The Top 10 Cushiest Places to Work

From travel stipends to egg freezing, these perks go above and beyond traditional corporate benefits.
A Bra Company That Uses Smartphones to Find the Right Fit Just Raised $8 Million
Bras

A Bra Company That Uses Smartphones to Find the Right Fit Just Raised $8 Million

The goal is to use technology to make the shopping experience, as well as the bras themselves, more comfortable.
Mattel Introduces New Body Types for Barbie
Toys; Games

Mattel Introduces New Body Types for Barbie

Tall, curvy and petite toys are now available so girls can 'find a doll that speaks to them.'
This 'Home Disaster Alert System' Is Catching Fire on Kickstarter
Smart Home

This 'Home Disaster Alert System' Is Catching Fire on Kickstarter

The Dome Alert promises to detect flooding and freezing conditions along with carbon monoxide and fire threats.
San Francisco's Largest Yellow Cab Company Files for Bankruptcy Protection
Bankruptcy

San Francisco's Largest Yellow Cab Company Files for Bankruptcy Protection

The company's president blamed competition from ride-sharing services such as Uber and Lyft, among other factors.
Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele
Data-Driven Marketing

Squarespace Is Going All in With a Super Bowl Ad Starring Keegan-Michael Key and Jordan Peele

The website builder goes for laughs in its third spot at the big game.
We Tried This Vegan Startup's Taco Meal Delivery Kit. Here's What We Thought.
Delivery

We Tried This Vegan Startup's Taco Meal Delivery Kit. Here's What We Thought.

Convincingly meaty or a crumbly mess?
The Secret to Impressing the Sharks on 'Shark Tank'
Shark Tank

The Secret to Impressing the Sharks on 'Shark Tank'

Take it from an entrepreneur who managed to get multiple offers from the Sharks.
Nielsen Adds Facebook Conversations to Its TV Ratings
Social Media

Nielsen Adds Facebook Conversations to Its TV Ratings

The media research firm will track public and private conversations regarding television shows on the platform.
Despite Changes to Federal Dietary Guidelines, the Rules of Healthy Eating Have Never Changed
Personal Health

Despite Changes to Federal Dietary Guidelines, the Rules of Healthy Eating Have Never Changed

Vilifying a nutrient -- from fat, cholesterol to sugar -- doesn't necessarily lead to a more balanced, healthful diet. Instead, it often has the opposite effect, experts say.
Before Starting a Company With a Partner, Ask Yourself This Question
Ready To Launch

Before Starting a Company With a Partner, Ask Yourself This Question

OrigAudio co-founder Jason Lucash shares the easiest way to weed out bad business partners.
The 10 Best Jobs in America for 2016
Careers

The 10 Best Jobs in America for 2016

If you're looking for a competitive job market and a cushy median base salary, these careers are your best, according to a new report from Glassdoor.
Why This Founder Doesn't Need Work-Life Balance
Work-Life Balance

Why This Founder Doesn't Need Work-Life Balance

'I can think of one day in the last six years where I didn't check my emails.'
3 Ways to Use the Power of Persuasion in Your Marketing
Data-Driven Marketing

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers
Data-Driven Marketing

A Marketing Expert Says These Types of Ads Are Most Appealing to First-Time Mothers

'The ads that tend to not do well are the ones that depict perfection in life that's really not accurate.'