The National Republican Senatorial Committee's Latest Mission: Make Snapchat Uncool The GOP campaign arm is urging members of the Senate to get on the platform.

By Laura Entis

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.


In case you didn't know, Snapchat is apparently really big with teens and millennials.

Founded in 2011, the photo-sharing platform has managed to retain its cool factor even after becoming a giant, established social network. While it still skews very young -- 45 percent of users are between the ages of 18 and 24 -- older folks are increasingly joining the platform in a bid to appeal to these snap-happy youths.

This includes Republican candidates for Senate. Or at least, if the National Republican Senatorial Committee has any say in the matter.

In a leaked memo (which also reads like a veritable advertisement for Snapchat) obtained by Politico, the committee urged Senate candidates to join the social network, which it helpfully points out has 100 million daily users who watch more than 8 billion videos per day on the app.

Related: Barack Obama Is the Most Popular World Leader on Instagram

"These are astounding figures and it's another sign that we need to start considering Snapchat in the same league as Facebook, Twitter, and Google," the memo says, before listing other (admittedly impressive) figures, such as "two-thirds of Snapchat's millennial users are likely to vote in the 2016 election."

All of which is to say, it's time for Republican Senate candidates to get on Snapchat already! To help candidates ready to take the plunge, the memo outlines five tips for success. From the practical -- "Don't make your snap story too long. Keep it less than 45 seconds as best you can." -- to the rather exploitative -- "You can also use young volunteers in your snaps by snapping them making calls, knocking doors, or just working around the office" -- the memo, like most memos, is pretty much the antithesis of cool.

Related: Snapchat Reaches 8 Billion Daily Video Views

We can at least take comfort knowing snaps don't last very long. In the near future, if you stumble upon a series of snaps featuring Republican candidates for Senate "driving in the car from event to event," at least know it probably wasn't their idea. Blame the National Republican Senatorial Committee.

Laura Entis is a reporter for's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics


7 Ways to Create a Seamless Marketing Campaign Across All Platforms

Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts.

Business News

Bumble Is Laying Off Over 30% of Workforce as Gen Z Moves Away From Dating Apps

The company revealed its restructuring plans during a Q4 2023 earnings report.

Business News

Amazon's $1 Billion Innovation Fund Is Looking to Invest in a Specific Kind of Startup

The company's Innovation Fund invests in startups that focus on robotics, artificial intelligence, machine learning, and autonomy.

Starting a Business

How Can You Make Sure Your Business Will Survive Anything? Try These 3 Proven Strategies

No matter how uncertain the economy is, you can survive anything as long as you prepare. Here are a few strategies to consider.

Business News

Oprah Winfrey Announces She's Leaving WeightWatchers' Board, Company Stock Plummets

The news comes just months after Winfrey admitted to using weight loss medication to aid her health journey.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.