Snapchat Reaches 8 Billion Daily Video Views The messaging service is gaining on competitor Facebook.

By Nina Zipkin

If your business doesn't have a video presence on Snapchat, now might be a good time to get into the game.

Snapchat has hit 8 billion video views per day, said CEO Evan Spiegel, putting the ephemeral messaging sharing app on par with competitor Facebook, which hit that 8-billion figure back in November.

In a keynote speech at the Morgan Stanley Technology, Media and Telecom Conference in San Francisco this week, Spiegel said that the Snapchat has over 100 million daily visitors who log an average of 30 minutes on the app per day. Spiegel also said that 41 percent of the 18- to 34-year-olds in the United States are on the app every day, with more than half of new users joining the app over 25.

Related: Scammer Gains Access to Snapchat Payroll Data After Posing as CEO

As of last month, the company was valued at $16 billion. February also saw Snapchat make several moves with an emphasis on advertising. The company made a deal with Viacom that allows the media company to sell ads on Snapchat's behalf and it started using Nielsen Digital Ad Ratings to measure how many users the service is reaching through its mobile advertisements.

Wavy Line
Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

'Do You Hate Me?': High School Teacher Shares Wild Emails He Receives From Students

Jordan Baechler teaches high school students in Ontario, Canada.

Leadership

I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business

PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.

Life Hacks

The Top 5 All-Time Best Productivity Hacks You've Never Heard Of

Want to combat chronic procrastination? Use these top five productivity hacks to put an end to this debilitating nuisance.

Growing a Business

How to Build a Thriving Community That Will Skyrocket Your Business

Build a strong community, and transform your business with these proven strategies.