Jim Joseph
Jim Joseph is the North American President of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. Author of The Experience Effect (AMACOM, 2010) and The Experience Effect for Small Business (Happy About, 2012), he teaches marketing at New York University and blogs at JimJosephExp.com.
Abercrombie & Fitch: Bad Business or Smart Targeting?
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketi
Defining Your Brand: The First Step In Your Marketing Strategy
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
What to Do When Customers Trash Your Brand Online
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
How to Build a Brand Experience for Customers
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
3 Marketing Lessons from the Rise and Fall of Ron Johnson
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
Forget What Your Customers Need; Branding Is About What They Want
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Last-Minute March Madness Marketing Tips
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
Why Startups Should Take a Big-Brand Approach to Marketing
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Big-Brand Results with Small-Business Budgets
Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.Most Popular
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