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North American President of Cohn & Wolfe
Jim Joseph is the North American president of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the author of three books, including the latest, (Happy About 2013). Joseph also teaches marketing at New York University and blogs at The Personal Experience Effect JimJosephExp.com. 30 Recent Stories
Are you the total package? Work to create the best version of you.
July 23, 2014
Here are four questions to think about as you consider how your social life affects your work persona.
July 16, 2014
Yes, manners manner, especially as you establish yourself as a professional.
July 9, 2014
We live in a nation that celebrates small business and encourages people to create an idea and make it their own.
July 4, 2014
Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
June 25, 2014
You'll need a well-organized resume, professional clothing and good answers to land that new gig.
June 18, 2014
What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
June 11, 2014
Think your brand stops at your appearance? It's also reflected in your office, home and car.
June 3, 2014
You should always watch your words, but also be mindful of how you say your words.
May 28, 2014
Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
May 21, 2014
If you think of yourself as an authority in your field, you will more easier create content that your customers actually want.
May 14, 2014
To create effective content, brand promotion must take a back seat to the customer's interests.
May 7, 2014
Effective content marketing spurs your customers to spread your message to their networks.
May 1, 2014
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
April 23, 2014
With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
April 16, 2014
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
April 9, 2014
Business owners should follow big brands' leads and fashion content that speaks to customers.
April 2, 2014
The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
March 26, 2014
Small businesses should get to know their clientele when crafting their strategy.
March 19, 2014
Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
March 11, 2014
You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
February 17, 2014
The pharmacy's decision to pull tobacco products offers an example to follow.
February 11, 2014
Small businesses should follow the proven techniques of the big brands.
February 7, 2014
A purpose should be a natural extension of your brand, whatever you decide it to be.
January 31, 2014
Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
January 27, 2014
Take advantage of one of the biggest events of the year without breaking the bank.
January 17, 2014
Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
January 10, 2014
If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
January 3, 2014
How you sound and dress influence how people perceive you, so be thoughtful and consistent.
December 17, 2013
As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
December 9, 2013
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