Marketing Master - Author - Blogger - Dad
Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, , chronicles his unique journey as a father during a unique time in our cultural evolution. Out and About Dad
From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Your co-workers might be smiling, but you have no idea what turmoil might be brewing inside.
When we don't state our intentions, we leave the recipients to interpret them as they will.
Dress for Success
Even in this era of jeans and T-shirts in the office, I still get dressed up -- for work, for fun and even for a weekend night at home.
For a time when my son was a baby, I had to adjust to a difficult sleeping position so he'd stop crying at night. And it worked. Here's what entrepreneurs can learn from this.
Not many pieces of advice apply perfectly to everyone. But this one does.
Enjoy this annual time of family gatherings, work parties and hanging out with your kids in new pajamas on Christmas Eve.
Different occasions and seating arrangements lead to different places for that all-important "head of the table."
Think hugs are just for family members and lifelong friends? Think again. Hugs may fit into a business setting near you.
Friends and Family
Even if you're terrible in the kitchen like me, you should prepare one dish to show how much you care for your loved ones.
Don't let your career carry you away from preserving the moments that really matter.
You have to come clean with yourself first if you expect authenticity from others -- in business and in life.
Prejudice does not discriminate. But as entrepreneurs, we celebrate defying norms, so this shouldn't be an issue.
You may not always come out on top with this approach, but you'll improve your odds of being happy more often.
While my journey is still in progress, I've made it to the other side in terms of figuring out what I want and trying to balance life's demands while getting there.
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© 2016 Entrepreneur Media, Inc.