North American President of Cohn & Wolfe
Jim Joseph is the North American president of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the author of three books, including the latest, (Happy About 2013). Joseph also teaches marketing at New York University and blogs at The Personal Experience Effect JimJosephExp.com.
Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Without goals you can't possibly write a marketing plan or measure your success for the year.
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
There's something you can start doing today that could save you a lot of headaches in 2015.
You need you and your colleagues' ideas to flow freely, so create a space that promotes them to sit and stay awhile yourself.
Without established goals in place, you're just guessing based on feelings. Make next year different.
The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Running a business
If you want to stay relevant, much less open, you should know your product or service in and out, and make sure you employees are well trained.
Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
Here are quick phrases to help clarify and solidify terms that many people get confused.
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
The statement can help you make strategic decisions, train your team and develop creative messaging.
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
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© 2015 Entrepreneur Media, Inc.