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Jim Joseph

Jim Joseph is the North American president of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the author of three books, including the latest, The Personal Experience Effect (Happy About 2013). Joseph also teaches marketing at New York University and blogs at JimJosephExp.com.

30 Recent Stories

The 3 C's of Content Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
April 23, 2014 in Marketing
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
April 16, 2014 in Marketing
Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
April 9, 2014 in Marketing
What Gives Entrepreneurs a Content Marketing Edge?

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
April 2, 2014 in Marketing
Follow Chipotle's Lead and Create a Content Marketing Calendar

Follow Chipotle's Lead and Create a Content Marketing Calendar

The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
March 26, 2014 in Marketing
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
March 19, 2014 in Marketing
Content Marketing Isn't Just for the Big Brands

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
March 12, 2014 in Marketing
Becoming the 'Benchmark' Brand Everyone Covets

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
February 18, 2014 in Branding
CVS' Lesson: Let Your Brand Be Your Guide

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
February 12, 2014 in Branding
Marketing Was the Real Winner at the Super Bowl

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
February 7, 2014 in Branding
How You Give Back Provides Purpose to Your Personal Brand

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
February 1, 2014 in Branding
Experience Your Brand From Your Customers' Perspective

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
January 27, 2014 in Branding
Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.
January 18, 2014 in Advertising
The People in Your Life Are Your Personal Brand Team

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
January 10, 2014 in Business Management
Forget PJs, Dress Your Brand Even at Your Home Office

Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
January 3, 2014 in Branding
Make Your Voice and Look an Active Part of Your Brand

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.
December 17, 2013 in Branding
Why Reputation Management Is Critical to Your Personal Brand

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
December 9, 2013 in Branding
5 Important Business Lessons I Learned From My First Job

5 Important Business Lessons I Learned From My First Job

Early in my professional career I picked up some important business fundamentals that continue to influence my business today.
December 4, 2013 in Startup Basics

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
November 21, 2013 in Branding
A Simple Road Map For Your Personal Brand

A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
November 14, 2013 in Branding
Why Every Business Needs a Cyber Monday Strategy

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
November 11, 2013 in Sales
Why You're Branding Even When You Think You're Not

Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
November 8, 2013 in Branding
How to Build a Business Plan For Your Personal Brand

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
October 31, 2013 in Branding
Why The Competition Isn't Your Business Enemy

Why The Competition Isn't Your Business Enemy

In business, people often believe you need an enemy to beat, but there are better places to focus your energy to grow your business.
October 28, 2013 in Growth Strategies
Why Every Personal Brand Needs a Target Audience

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
October 17, 2013 in Branding
How to Be the Brand You Always Wanted to Be

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
October 11, 2013 in Branding
How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
October 3, 2013 in Branding
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
October 1, 2013 in Branding
How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
September 26, 2013 in Branding
What It Really Means to Have a Personal Brand

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
September 19, 2013 in Branding

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