Jim Joseph

Jim Joseph

Marketing Master - Author - Blogger - Dad

Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. Joseph's new book, Out and About Dad, chronicles his unique journey as a father during a unique time in our cultural evolution.

4 Lessons Learned From This Year's Super Bowl Advertising
Data-Driven Marketing

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Cut People a Break. You Never Know What They're Going Through.
Communication Strategies

Cut People a Break. You Never Know What They're Going Through.

Your co-workers might be smiling, but you have no idea what turmoil might be brewing inside.
Why Our Best Intentions Might Not Be Interpreted as the Best
Communication Strategies

Why Our Best Intentions Might Not Be Interpreted as the Best

When we don't state our intentions, we leave the recipients to interpret them as they will.
Why You Still Have to Dress for Success
Dress for Success

Why You Still Have to Dress for Success

Even in this era of jeans and T-shirts in the office, I still get dressed up -- for work, for fun and even for a weekend night at home.
Why I Learned to Sleep Standing Up
Entrepreneur Mindset

Why I Learned to Sleep Standing Up

For a time when my son was a baby, I had to adjust to a difficult sleeping position so he'd stop crying at night. And it worked. Here's what entrepreneurs can learn from this.
Exercise. It's the One Thing Everyone Can Do to Get Ahead in All Things.
Physical Fitness

Exercise. It's the One Thing Everyone Can Do to Get Ahead in All Things.

Not many pieces of advice apply perfectly to everyone. But this one does.
How Holiday Traditions Big and Small Bind Us Together
Holidays

How Holiday Traditions Big and Small Bind Us Together

Enjoy this annual time of family gatherings, work parties and hanging out with your kids in new pajamas on Christmas Eve.
How to Find and Take the Power Seat
Leadership

How to Find and Take the Power Seat

Different occasions and seating arrangements lead to different places for that all-important "head of the table."
Why I Give Everyone Hugs -- Even Clients
Office Culture

Why I Give Everyone Hugs -- Even Clients

Think hugs are just for family members and lifelong friends? Think again. Hugs may fit into a business setting near you.
Show Your Friends and Family You Love Them With Your Signature Dish
Friends and Family

Show Your Friends and Family You Love Them With Your Signature Dish

Even if you're terrible in the kitchen like me, you should prepare one dish to show how much you care for your loved ones.
Time Really Does Fly. Take Lots of Pictures.
Family

Time Really Does Fly. Take Lots of Pictures.

Don't let your career carry you away from preserving the moments that really matter.
Honesty and Acceptance Starts With Self
Authenticity

Honesty and Acceptance Starts With Self

You have to come clean with yourself first if you expect authenticity from others -- in business and in life.
Leave Biases Behind. Why Can't We Just Ignore Our Differences?
Discrimination

Leave Biases Behind. Why Can't We Just Ignore Our Differences?

Prejudice does not discriminate. But as entrepreneurs, we celebrate defying norms, so this shouldn't be an issue.
Instead of Always Aiming to Win, Agree to Agree
Negotiating

Instead of Always Aiming to Win, Agree to Agree

You may not always come out on top with this approach, but you'll improve your odds of being happy more often.
3 Pieces of Advice From a Father Who Made It as an Entrepreneur
Parenting

3 Pieces of Advice From a Father Who Made It as an Entrepreneur

While my journey is still in progress, I've made it to the other side in terms of figuring out what I want and trying to balance life's demands while getting there.