Agency President, Author, Blogger, Professor
Jim Joseph is the chief integrated marketing officer and president of the Americas for New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. He is the award-winning author of The Experience Effect series, teaches marketing at New York University, and is on the board of directors for the number one branding school in the country, The VCU Brandcenter. You can follow him at JimJosephExp.com.
As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
Without goals you can't possibly write a marketing plan or measure your success for the year.
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
There's something you can start doing today that could save you a lot of headaches in 2015.
You need you and your colleagues' ideas to flow freely, so create a space that promotes them to sit and stay awhile yourself.
Without established goals in place, you're just guessing based on feelings. Make next year different.
The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Running a business
If you want to stay relevant, much less open, you should know your product or service in and out, and make sure you employees are well trained.
Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
Here are quick phrases to help clarify and solidify terms that many people get confused.
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
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© 2015 Entrepreneur Media, Inc.