Dan S. Kennedy

Dan S. Kennedy

Author, Strategic Advisor, Consultant, and Business Coach

Dan S. Kennedy is a strategic advisor, consultant, business coach, and author of the popular No B.S. book series. He directly influences more than one million business owners annually. 

6 Benefits of Mission-Driven Marketing -- And How to Do It Right
Marketing Strategies

6 Benefits of Mission-Driven Marketing -- And How to Do It Right

By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
The 3 Forces That Will Pre-Sell Your Products for You
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
How to Gain the 'X' Factor That Attracts Affluent Customers
Affluent Customers

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.
How to 'StorySell' Your Way to a Sale
Storytelling

How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Marketing

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Management

3 Strategies for Getting the Most Out of Your Sales Team

These three tips can help get a better performance out of your sales staff.
5 Secrets to Mastering Sales Follow-Up
Management

5 Secrets to Mastering Sales Follow-Up

Use these strategies to boost the number of sales or customers you get from a batch of leads.
3 Key Questions You Must Answer When Hiring Salespeople
Management

3 Key Questions You Must Answer When Hiring Salespeople

If you have salespeople on staff, getting the right answer to these three questions will help you hire top performers.
Are Bonuses the Best Reward? The Answer May Surprise You.
Management

Are Bonuses the Best Reward? The Answer May Surprise You.

One management expert weighs in on whether bonuses work and how you can establish an effective bonus system.
4 Ways to Give Your Customers Exactly What They Want
Management

4 Ways to Give Your Customers Exactly What They Want

You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
4 Ways to Make Sure Your Workers Are Actually Working
Management

4 Ways to Make Sure Your Workers Are Actually Working

American companies spend more than $750 billion paying people for work they're not doing. Use these four easy strategies to improve productivity.
Are Your Financial Managers Killing Your Business?
Management

Are Your Financial Managers Killing Your Business?

Find out why one management expert believes your 'bean counters' are sapping the life -- and sales -- out of your business.
Hire Slow, Fire Fast
Management

Hire Slow, Fire Fast

Hiring the right employees and keeping them on board is the secret to a successful business. Find out how to do it.
Why You Need Backup Employees
Management

Why You Need Backup Employees

You should have a replacement waiting in the wings, even for the star employee you love.
What Do Your Employees Really Cost You?
Management

What Do Your Employees Really Cost You?

Here's how to figure out the true cost of an employee, according to one business expert.